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Monthly Archives: July 2013

How To Get Them To Buy Now

How To Get Them To Buy Now

How To Get Them To Buy Now

One of the goals you have for your sales copy is to compel the reader to make a decision now. All too often, copy builds an excellent case for considering the product, but does not follow through with that little added extra that pushes the prospect off the fence and into making a decision to buy. Here are a three basic ways to make sure your prospect does not get away, and becomes a devoted customer.

How To Get Them To Buy Now

First, dont assume that your prospect remembers all those great advantages you so painstakingly mentioned earlier in your copy. Instead, do a quick recap. The recap does not have to be an exhaustive replay of all those benefits. In fact, something as simple as a quick bulleted list will often do the trick. This simple device makes it possible for the reader to see the benefits one more time without having to scroll backward to review them.

Next, dont forget those ancillary values that your product provides. It can be anything from easily installation and storage to working well in another common but less likely setting. The idea is to convey the fact that the product is versatile and there is a good chance it will take the place of more than one product the prospect is currently using. That usually sets very well with consumers who want to get the most for their money.

Last, offer something that must be taken advantage of right now, such as a limited time offer of a discount on first purchase, or free support for a month. Everybody likes to get something a little extra when buying a product.

How many times have you noticed toothpaste manufacturers enticing people to try a new brand with by including a free travel size tube along with the main product? You can do the same thing as part of your copy presentation.

Getting consumers to buy now rather than later is to your advantage. The sooner someone buys and actually uses the product, the sooner you can look forward to having one more satisfied customer who will provide good word of mouth. Try out these approaches and see how much good they do for you.

How To Get Them To Buy Now

What are the characteristics of a successful internet marketer?

What are the characteristics of a successful internet marketer?

What are the characteristics of a successful internet marketer?

I’ve interviewed a lot of entrepreneurs in the past 6 years and all the successful ones share a common belief. It’s the “Can Do” attitude. It doesn’t matter what’s going on around them, who says it can’t be done, who says it can, they put on the blinders and do it. They make it happen.

What are the characteristics of a successful internet marketer?

Now along the way, we all pick up skills we need to develop to deal with different aspects of our businesses. As you grow and develop and learn more about how to do business and you start experiencing success, you develop your self confidence. You become more comfortable having intelligent conversations with other people in your industry.

You learn to set goals. And then you learn how to achieve them. Just thinking I’d like to make a million dollars this year isn’t going to do it. You need a plan. You need to plan your work and work your plan. I love expressions ?

And you have to learn how to guard your time. You have to be ruthless with your time management. I set a schedule for myself so my day is broken up into blocks.

I answer my email first thing in the morning until 10am. If I’m not done by 10, the rest waits until the next day. I’m in internet marketing not in fire fighting, so there’s no emergency that can’t wait until tomorrow.

Next I spend 2 hours on my marketing. At 12 I stop for lunch for 30 minutes. I read during my lunch and then I read until 1pm

From 1pm-4pm I work on projects

From 8pm midnight I work more on projects and tie up loose ends

Time is more valuable than money. It’s the only thing all human beings share. None of us has more or less hours in a day. And you can never get back an hour you waste. My biggest pet peeve is to hear someone say “I’m just killing time.” I have nothing to do so I’m just hanging out killing time. What a waste of a life.

What are the characteristics of a successful internet marketer?

Quenching The Market's Thirst For Fresh Content

Quenching The Market’s Thirst For Fresh Content

Quenching The Market’s Thirst For Fresh Content

Creating (or buying) high quality content for your site is without a doubt one of the most important activities you can do. Content truly is king. You want to consistently add good content to your site. This is what will attract people to your site, and more importantly bring them back. Most people won’t buy something until their 3rd time on a website. You want to give them as much of a reason to comeback as possible, and nothing does that better than good quality content.

Quenching The Market’s Thirst For Fresh Content

Content will also catch the eye of Google. If you are creating a new blog post in WordPress every time you add content, that is a separate page that can be indexed in Google. The more pages you have in Google, the more chance people have to find you AND the more powerful your site is to Google itself (better Google rankings).

Fresh content is another big favorite of Google. A site with fresh content will out rank one with stale content all things considered.

Great content is also a traffic driver. You can try all of the traffic techniques you want but NOTHING will top your content going viral. If your content is good enough, people will share it. Social media makes sharing things so easy now, that nothing can compare with the traffic driving power of “word-of-mouth”.

If you want to build backlinks, drive traffic, increase your Google rank and create repeat web visitors – then you need to create good content on a consistent basis.

Quenching The Market’s Thirst For Fresh Content

The Stigma of PLR

The Stigma of PLR

The Stigma of PLR

Quick what is the first thing you think of when you hear the term PLR products?

What did you think of?

Sadly, there is a high chance that you instantly thought of something negative. Since I have been creating PLR products, I have noticed that there seems to be a stigma around the term PLR. People seem to doubt quality, how current it is and quite frankly the value.

The Stigma of PLR

All fair worries, because there has been a lot of subpar PLR content released over the years. The problem is for people who put in the time to create good quality PLR products. There are a number of creators online that offer great products, and they face an uphill battle because of this stigma.

The stigma of PLR is so bad that the term alone might drop sales. I havent done any really scientific testing, but we have sold personal rights versions of our products, and the PLR versions for similar prices and seen the personal rights version sell more.

That has happened more than once as well. Even if it isnt a pattern or a trend, realistically speaking the PLR version should be far more popular right? You get the eBook that you would get in the personal rights version, plus all of the other goodies, editables and the right to rebrand it as your own. It should be a slam dunk that it is more valuable, but when it comes time to sell and market it is regularly proving it isnt.

As a PLR Creator What Can I Do?

I dont think there is a simple answer for this, there is nothing one (or even a handful) of PLR creators can do to wipe away years of history.

The first step is to produce the best quality PLR that you can. We like to believe that is what we are doing, and from our interaction with other people it seems to be what they are doing as well. As we build our businesses and customers, we will naturally be building more respect (and hopefully less of a stigma) for PLR in general.

Another thing you can do is think of different ways to spin your creations. Maybe PLR is so tainted we have to move away from it. Maybe we are simply content creators or opt-in specialists. Maybe we are selling rebrandable guides, and instant content solutions.

I think that is kind of the cowards way out, Id like to challenge peoples beliefs about PLR head-on. That said, in some cases being creative about your services is a smart business move.

I am not sure how we can remove the PLR stigma, or if it is even possible. All I know is the more people who create and sell HIGH quality PLR means the more customers who will be open to it altogether. If you want to build your PLR business while building the actual market then commit to high quality PLR.

The Stigma of PLR

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