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Monthly Archives: August 2013

The Evolution of Online Marketing

The Evolution of Online Marketing

The Evolution of Online Marketing

Lets take a quick stroll through the world of marketing to see what it was, what it became and what it now is

The Evolution of Online Marketing

Era 1 newspaper, magazines, radio broadcasts, direct mail, telemarketing, cold calling, television, infomercials

Era 2 websites, banner ads, reciprocal links, ezine publishing, search engine optimization, pay-per-click, opt-in email, blogs…

Enter

Era 3 marketing via podcasts?

Similar to the concept of opt-in email, podcasting takes full advantage of technology in reaching a pre-qualified, self-selected audience that craves the information and expertise a podcaster provides. Podcasting gives the strategy of establishing yourself as an expert a whole new playground.

Podcasting is the ultimate tool for reaching a fully-qualified target audience. A podcast is an audio broadcast published to the internet.

The broadcast is delivered to subscribers via a feed, usually in an MP3 file format.

For years consulting and service companies have realized that the way to a clients heart is through information sharing. Be it through trade shows, conferences, seminars, newsletters, or free articles, providing useful information on a topic that potential clients are interested in grabs them hook, line and sinker.

When a prospect first subscribes to a podcast, they likely arent ready to buy products or services from the podcasters company. Chances are they are just getting their feet wet, searching for information. With useful information delivered via a podcast day after day, weekly or monthly, the receiver will realize the value of the expertise demonstrated. Thus, when they are ready to become buyers rather than browsers, the podcaster has the lead.

As an advertising medium podcasts can be used just like a newsletter or press release. For instance, a tax consulting firm may publish a monthly newsletter giving updates on tax laws, information about tax shelters, tips for tax deductions and notification of available services. The newsletters will likely contain contact information and will encourage readers to contract the services of the tax consulting firm.

A podcast can be used in the same way. The only difference is, the news and information is delivered via an audio broadcast rather than through an electronic or print newsletter.

There are many advantages to podcasting. In comparison to other types of advertising, it is relatively inexpensive. Podcasts are delivered to a targeted audience, leave a lasting impression on subscribers and establish the provider as an expert in the field. Regularly published podcasts keep the providers name and contact information fresh in the minds of the recipients and vast amounts of business can be obtained as a result.

The Evolution of Online Marketing

Auspicious Strategies in Online Marketing Revealed

Auspicious Strategies in Online Marketing Revealed

Auspicious Strategies in Online Marketing Revealed

Whether you are are all on your own or you own a big internet business, you will need to find the best online marketing strategy for your business. There are various elements to putting together an effective marketing plan. If you can do it yourself, great, but if you think you need some help hire a company to do the work for you.

Auspicious Strategies in Online Marketing Revealed

There are a lot of issues you need to keep track of in order to have your online business be profitable. Things like creating an effective marketing funnel and choosing the right product or service to sell.

But the one biggest thing you have to do to have a successful online business is to use multiple sources of traffic generation to drive traffic to your website. This traffic will be your customers. No business, online or off, can survive if they don’t have plenty of customers.

One of the first things you need to learn is that when it comes to traffic online you will need quantity and quality. For these purposes, quality means finding people who love the product or service that you are selling and who are actually willing to spend money on it.

If you can get enough qualified people to your website it is like shooting fish in a barrel. Putting your offer in front of those people who are looking for your offer is about as easy as it gets.

But how do you get the traffic to your site? With hundreds of various options to use to get traffic which one do you choose to do? For most people starting with some free online traffic generating methods is the best way to go.

Simple things like search engine optimization and article marketing are great ways to get started. They are easy to learn, don’t take a lot of time to do and they are free.

As your business progresses it’s pretty common to add other forms of traffic generation, some paid and some free. At this point you may also decide that your time is better served elsewhere so you might want to hire a company or individual to do it for you.

It’s generally a good idea to have between 3 to 5 different methods that you use to generate traffic. The whole don’t put all your eggs in one basket thing. The only problem with this method, especially if you have several sites online that you are promoting, is that keeping tabs on all your promotions can get pretty overwhelming.

That is why hiring a company to take care of the day to day activities associated with it can make your life much easier. True, you will have to pay them and that will cut into your profit margin, but your time is worth something too and the overall cost shouldn’t be that much.

So, to sum up: your biggest job online is to get quality traffic to your website so you can make sales. Doing much of the work yourself when you first start to save money then hiring a company to handle your online marketing strategy once you are profitable is an excellent game plan to follow.

Auspicious Strategies in Online Marketing Revealed

Earn More Cash Using Affiliate Marketing

Earn More Cash Using Affiliate Marketing

Earn More Cash Using Affiliate Marketing

An attraction of affiliate marketing is the savings that the merchant will gain when he no longer conducts his own advertising and publicity. Some merchants, who already have a well-established affiliate marketing program, no longer bother to conduct any activity that will lead to more sales. Such may not impair the current sales of the online business, but it failed to tap into another avenue of selling that can increase the revenue of the online business.

Earn More Cash Using Affiliate Marketing

Thus, the merchant must still conduct some form of advertising even when he has an effective affiliate marketing program, and even when he has hundreds of affiliates conducting the promotions for him. The merchant must look into making a second or even a third sale to the customers he acquired. Such is called back-end selling. The practice of back-end selling can complement affiliate marketing.

Here are some ways that a merchant can perform back-end selling:

Newsletters Whether through email or sent through snail mail, these publications are perfect avenues to introduce the other products of the merchant. These other products are the back-end products. Therefore, in the merchants website, there should be a part where the customer is asked whether he would like to receive free newsletters from the online company. If the customer clicks yes, then this customer will be taken to a page that will ask for his email or mailing address.

Thank You Letters Sending a thank you letter for patronizing the merchants products is not just a form of courtesy. It is a wise business practice. With the thank you letter, the merchant must mention the back-end product.

Customer Satisfaction Calls If the merchant is not comfortable in writing brilliant thank you letters, he may choose to give the customer a phone call. During the phone call, the merchant will check if the customer was happy about the product they already bought. This call shows a concern for the customer. But it is again an avenue for back-end selling. The merchant will attempt to mention the back-end products.

Customers Only In the website of the merchant, there will be a webpage that can be accessed only by its customers. When a visitor has become a paying customer due to affiliate marketing, this paying customer can go to the webpage that contains more about the product that he has bought. In that same page, there may be ads for the back-end products

Back-end selling for the merchant becomes easier because the customer has already given his trust after the initial sale brought by affiliate marketing.

Earn More Cash Using Affiliate Marketing

Business Blogging

Business Blogging

Business Blogging

Blogging used to be an activity reserved for writers or people with special interests or hobbies. Now, blogs have exploded and are among the most common type of site found on the web. Most active, current businesses have at least one company blog to keep their customers and prospects up to speed on the latest news, ideas, breakthrough, announcements, etc…

This short report will cover the most critical items you need to be aware of when it comes to blog marketing for your business.

Business Blogging

Own Your Blog: There are so many different blogging platforms to choose from. Some are free and others are paid-for services. If you are a serious business looking to use a blog as a long term relationship building medium for you and your clients, make sure you own your blog. This means that you should host your own blog and have full control over its contents. Free blogs are ultimately controlled by the company who provides the blogging service. Treat your blog as you would any valuable company asset.

Content is King: This saying is almost cliche these days but it remains as true as it has ever been. If you are going to use a blog to market your business, make sure that you only publish high quality content that is representative of your company and your philosophies. Outsourcing your blog writing to someone outside of your industry would not be a smart move. If you are a small business owner, you should have a direct hand in the content creation. You may not write the content yourself but you should provide input and guide the blog. You are the ultimate expert and you need to work with your team to make your blogs content showcase your company value.

Regular Updates: Nothing looks worse than a blog that has old content that is not even relevant anymore. If you are going to have a company blog, make sure you also have a regular blog updating schedule. It doesnt have to be weekly but at least once a month. Make sure that the content is unique and interesting enough the pique the interest of your readers. This is your chance to build long term relationships with customers and prospects. Frequent and useful updates go a long way in this department.

Content Variety: A blog is your opportunity to be real and interact with your audience at a more personal level. Use your blog as an opportunity to share videos, photos, interviews, interesting presentations, tutorials, demos or even sample training lessons showcasing your specialty. The more variety you build into your blog, the more likely it is that people will return for more.

Search Engine Optimization: The very nature of blogs lends itself nicely with search engine optimization. Every time you add a new blog post, you are essentially adding a new page to your site that can be indexed in search engines. Each one of these pages can now be found by people searching for what you offer. Make sure that you have proper SEO settings in place on your blog so that you can capitalize on highly qualified prospects who are searching for information that you are qualified to provide. If you need help with SEO, give me a call 🙂

Business Blogging

Domain Profiteering

Domain Profiteering

Domain Profiteering

The Internet domain market has become more and more lucrative in the past few years. Almost all companies as well as many individual people these days have websites, and most would prefer their websites to be immediately recognizable. Domain names tell people what websites are about, and this can be a big plus when someone is doing a search and looking for something specific.

Domain Profiteering

Although almost anyone can have a free website through his or her Internet provider, the addresses of these websites will usually contain the name of the provider first, and then whatever name the user chooses for the website. For example, if your Internet provider is called ABC Internet, and you build a website using the web space that your provider gives you, you may want to name your website “yourshop”. Though you would prefer the website to simply be called yourshop.com.

Businesses, and many people, prefer their website names to be succinct and to the point. This is where domain name buyers and sellers come in. No two people can use the exact same domain name – domain names are registered to owners – therefore, every time someone wants to give a website a certain name, he or she must first do a search to see if that domain name is already taken. If the domain name is taken, then he or she can check to see if it is for sale, and possibly buy it from whoever owns it.

It becomes clear, then, that buying and selling domain names can be quite lucrative if done properly. The more registered domain names you own and are willing to sell, the more money you can make from people who want to use them. If you are interested in buying and selling domains, however, you must first do a little research. If you own several domain names, but they aren’t ones that most people would be interested in using, then you are sitting on inventory that isn’t going to move – and this inventory costs you money. Domain name registrations need to be renewed periodically, and this always involves a fee. To actually make money selling domain names, you need to own names that are popular. If you own a domain name called “JustSomeStuff.com”, there probably isn’t going to be a big market for it. If, however, you own a domain named called “Plumbing.com”, you may find that more people are interested in using this name.

The most popular method that people use to make money from selling domain names is to become a domain name reseller through a domain name registrar. Using this method, you buy and register available domain names from a licensed registrar at wholesale prices, and then you can turn around and sell these domain names for a profit. Licensed registrars usually welcome this type of business transaction, as it drums up more business for them, since the resellers provide most of the advertising. Many large domain name sellers are actually resellers for even larger domain name registrars. This type of business relationship is common.

As a domain name buyer and reseller, you will need to find ways to advertise your business. If your domain name buying and reselling business is small, you can usually just post ads in websites and forums where people advertise domain names for sale. There are many of these types of websites and message boards on the Internet, and you will be able to find of several of them by using an Internet search engine. If you plan on having a large domain name buying and reselling business, then your best bet is to have your own website where people can search through or inquire about the domain names that you have available for sale. Your website should include reliable contact information so that potential buyers can ask any questions that they might have. Spending a little money for advertising can go a long way in ensuring that your domain name buying and selling business will be a success.

Domain Profiteering

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