Scotty Barker's Blog

Any Marketing Information, Tips & Ramblings

Get Your Completely FREE Training Guide:

Monthly Archives: January 2014

Marketers Love Forums

Marketers Love Forums

Marketers Love Forums

Forum marketing is a great way of marketing if you can do it the right way. But it can be a financial equivalent of stepping on a land-mine. Forum marketing is basically showing your expertise and building a reputation. It does exactly that if you do it the right way. But done wrongly it reflects your lack of expertise and turns your name to mud.

Marketers Love Forums

Once you have decided the forums to use, go through their rules and regulations. Each forums rules are different. Many have some topics banned, some allow advertisement and some dont. First learn the rules of the road. Not following the rules will make you banned in the forums. Even if it is allowed you should not advertise through your posts or comments. Rely on the signature to promote you and your business.

Before you start actual postings go through the contents of the forum thoroughly once. By reading the forum you will have a good idea about what the forum is all about and the best way you can approach it. If you try to barge in, that will have a negative impact within the forum and that is one land mine you would surely want to avoid.

Always remember that along with the new comers the best known brains in the online marketing industry are also posting in these forums. So, before you post something on a given topic or try to comment on a post make sure you have the necessary expertise to do that comment. If you do not have the necessary knowledge and shoot from the hip then at best you will be ignored or at worse, experience marketers will call you to task and that will ruin your reputation.

There is nothing wrong in creating a little controversy in these forums. I sometimes acquire some of my best and most successful business ideas from such forum topics which have created some form of arguments within the ranks. But this is entirely different than from being called a fraud.

Comment when you can help someone with a problem otherwise keep num. the forums is all about helping each other with a common goal. If you can provide help then go for it. Good or bad the reputation you create in the forums will be synonymous with you through out your online career and internet marketing.

Marketers Love Forums

KeywordsWhy The Use Of Low Competition Keywords Could Mean More Sales

One of the best ways to advertise these days is through pay per click advertising. Done the right way, it can literally boost your site hits and even your revenue by millions. For those who understand how applications like Google Adsense works, pay per click advertising can be cost effective and just plain old effective in an overall sense.

Why The Use Of Low Competition Keywords Could Mean More Sales

However, if mismanaged, pay per click advertising could be extremely costly and just as ineffective. Many people who use pay per click advertising spend hundreds or even thousands of dollars each year for clicks that dont go through . Whats the difference between those who use pay per click advertising effectively and those who do not?

One of the major things you can do to up your success rate (and lower your costs) when it comes to pay per click advertising is to go for low competition keywords. For example, a very high competition keyword might be car. This is the most common word that comes to mind when people think of motorized vehicles, so the cost of buying this keyword for pay per click purchases is very high. Any time somebody clicks on that ad thats targeting the word car, the cost to the company putting out the ad is quite high.

For bigger businesses, this might be fine. However, if youre a smaller car dealership, you might have better luck going for auto, which is a synonym for car yet a keyword with a lower competition level. These words will still show up when potential customers are doing searches (most people who are searching for car will likely search for automobile), and even if the event that the customer doesnt search for auto, the keyword is related to car. Google and other search engines understand the magic of synonyms, and you could get included in a search for car even if you didnt buy the keyword!

Using low competition keywords is a great way to get a lot of attention for much less money. When you sign up for pay per click advertising, be sure to do some research first and come up with commonly searched for terms that are lower competition. Dont just go for the most obvious words while it might seem that this would get you more advertising bang for your buck, remember that youll be paying out considerably more bucks for what might not even be a worthwhile bang.

In following articles, we talk about the best routes of finding these low competition keywords that will help you keep costs down while boosting site viewership. It might sound too good to be true, but effective pay per click advertising is a great way to get the attention of niche markets – and it doesnt have to be expensive!

Why The Use Of Low Competition Keywords Could Mean More Sales

Why Consider Seasonal Marketing in Promoting Your Products?

Why Consider Seasonal Marketing in Promoting Your Products?

Why Consider Seasonal Marketing in Promoting Your Products?

What is so special about each holiday season? They all increase the selling of products. There are many reasons why you should consider seasonal marketing to promote your products, including the seven which are listed below:

Why Consider Seasonal Marketing in Promoting Your Products?

1. People tend to buy more products during seasonal celebrations than the rest of the year.

2. People are determined to purchase products, so it is easier to persuade them to purchase a product you offer (assuming of course you are doing it the right way).

3. Most purchases concern gifts to others, therefore quality is what matters while price is less significant.

4. The time of celebration is limited and specific. Therefore people cannot leave for tomorrow what they need to buy for the celebration. They must act in a timely manner. This urgency is a huge advantage to marketers trying to sell products.

One other motivating factor for buyers is that seasonal products are limited and something they have in-mind may not be available in the stores at a different time.

5. People connect seasonal celebrations with their childhood. That makes them more emotional and as you might already know emotion is the key factor that makes people buy a product.

6. It is not always necessary to offer a celebration related product to increase your sales. Even a valued Internet product like software or e-books can be a valued gift.

7. Marketers do not have to invent new or never before used methods to create interest in seasonal products.

The old traditional marketing techniques are effective and can still be applied. People want to buy because of the “celebration”. In fact, many people may not see their purchase as buying at all, but as an act of making someone (including themselves) more happy.

Naturally, seasonal marketing may use different strategies to promote products. Instead of offering a product discount try the following:

– Offer a portion of the price of your product to charities and make people feel they contribute to this charity themselves.

– Try a special offer like “purchase one product and get the other at half price” or “purchase one product and get another free to offer as a gift”.

These types of special offers can very easily increase your sales volume.

So, do not hesitate. Start promoting your products (or affiliate products) now. And don’t forget, once a celebration ends, there are many others right around the corner. People are always looking for reasons to purchase gifts for others or for themselves.

Why Consider Seasonal Marketing in Promoting Your Products?

Blogging Strategies

Blogging Strategies

Blogging Strategies

If you have a blog it is a good idea to strategize a game plan. You need to think ahead about what issues you might face. If you are able to create content instantly, update often and properly market you blog then you have the right blogging strategies in place. Doing this will mean your blog has a chance to stand out from the pack.

Here are some suggestions:

Blogging Strategies

1. Use Ideas Instantly – Whenever you have an idea use it instantly. This doesn’t seem like much of a strategy but it has helped me explode my blog traffic. There will be days when you can’t think of what to post at all. If you jump when you have an idea then you won’t have this worry. Be prepared to at least jot down any ideas that come to you. Carry a notepad, or an audio recorder to get your thoughts down as soon as you think of them. You don’t want to make a mental note, because those aren’t worth the paper they are printed on. You don’t have to post your ideas instantly, but keeping running notes about all your ideas will make content creation a snap.

2. Update Often – Oh great strategy right? Well it is actually. This might not seem like it has to be said but if you are starting to blog make sure you are consistent. There is nothing worse than a blog that is never updated. Those blogs have no real chance of building a fan base. Besides your live visitors, Google likes to see updated content as well. Updating your content might seem obvious but if that is the case why do so many people ignore it? Once you decide on blogging, one of your first strategies better be how to update regularly.

3. Spread The Word – This is a really important strategy that all good bloggers know. You have to actively market your blog online and offline. A lot of people start a blog and then post like a mad person, only to wonder why no one comes to their site. People have to know it exists. You have to combine online and offline marketing. First off, make sure your blog can be found and is optimized for search engines. Then make sure you share it everywhere you can online. This means social media sites like Twitter and Facebook. It also means social bookmarking sites like Digg and Stumbleupon. As for offline, you can add your blog to any of your pre-existing marketing material, in fact I suggest you do. You can also create cheap offline marketing tools. I had business cards made up with only the url of my blog on it. I gave it to people I met when they asked how they could contact me. It cost me $25 bucks and I still get traffic from those cards circulating.

These above strategies have been used and proven to stimulate your blog traffic and overall exposure. If you act on your ideas right away, update often and market your blog offline AND online you will notice your traffic increase. You will also gain valuable backlinks and begin branding yourself as an expert. Who could ask for anything more?

Blogging Strategies

Get Your Completely FREE Training Guide:

© 2018 Scotty Barker-All Rights Reserved www.ScottyBarker.com