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Monthly Archives: February 2014

The Difference Between Safelist Solo Ads and  Solo Ezine Advertising

The Difference Between Safelist Solo Ads and Solo Ezine Advertising

The Difference Between Safelist Solo Ads and  Solo Ezine Advertising

If you have spent any amount of time looking into advertising your business online, then you know there are all kinds of options available to you. All of them seem to be screaming that they are the best method, but the truth is that any internet marketing can be effective if you know how to use it. The two methods we’re going to compare are solo ezine advertising and safelist solo ads. First, let’s take a look at what each one is.

The Difference Between Safelist Solo Ads and  Solo Ezine Advertising

An ezine is basically a newsletter that is delivered to the subscriber’s computer via email. The ezine will cover one topic and appeals to those who are interested in the topic. Each issue of the ezine may contain ads, but such ads will be competing with other ads as well as the actual content of the newsletter. That’s where solo ezine advertising comes in. This is where the publisher of the newsletter will send your ad to all of their subscribers, without anything else competing for the reader’s attention.

Safelist solo ads are a bit different. A safelist is an email exchange. Everybody that signs up agrees to read email messages in exchange for their message being read. Readers click a special link within the email to prove that they have read the message, so they can receive credit. The more messages you read, the more people you can randomly send to. However, if you pay for a solo ad you can normally choose how many people will get it, or (at the highest level) have it sent to everybody participating in the safelist.

The big benefit of solo ezine advertising is that the newsletter covers one topic. Therefore, if you sell a related product or service, then you can be sure that you are targeting people that will be interested in your offer. Safelists typically don’t have any requirement as to specific topics, so the targeting of safelist solo ads is more tricky. Your best bet with safelists is if you’re selling something safelist users would want; such as information on how to make more money with safelists.

Another big difference between the two is that ezine subscribers are more likely to actually read each issue they receive. So when they receive your ad, they are more likely to spend time to read it, and consider your offer. Safelist messages, on the other hand are not typically read all that closely. Why not? Because most safelist users are only trying to build up credits to get more people to read their ads. So, instead of reading each message, they are just hunting for the link that will give them credit, and then they move on to the next one.

Does this mean solo ezine advertising is better than safelist solo ads, or vice-versa? Not at all. It just means that you should understand the pros and cons of each one before you use it to market your own business using either one, or both, of these methods.

The Difference Between Safelist Solo Ads and  Solo Ezine Advertising

Begin Your Marketing With The Rule of Five

Begin Your Marketing With The Rule of Five

Begin Your Marketing With The Rule of Five

Let me ask you and be honest with yourself here, are you getting the results you want in your business? If you are great, this message will be helpful in getting you to the next level. If youre not, dont worry, it will certainly put you on the right path.

Now Ive read the studies too that state the lack of capital as the main reason most small businesses fail however, Im going to go out on a limb and say that although I cant prove it, I believe one of the biggest reasons business fail or underachieve is due to lack of effective marketing.

Begin Your Marketing With The Rule of Five

When I attended a seminar by T. Harv Eker a few years back, he mentioned and I quote it takes creativity to make money. In other words it doesnt take money to make money; it takes creativity to make money. Now thats a hard concept for most of us to grasp, it certainly was for me until I started reading a few Guerrilla Marketing books by Jay Conrad Levinson which primarily deal with using sweat equity and creativity instead of money to promote your business.

Now why am I telling you this? Basically to lay the foundation for the gem Im about to share with you here today. That gem is a simple yet effective technique I picked up from two of my mentors Mark Victor Hansen and Jack Canfield.

This technique is called the Rule of 5 and what it means is simply doing at least 5 things every day towards accomplishing a specific goal.

Now since learning this concept a ways back, I have expanded on it a bit to make it more relevant and effective for me. And my guess here is that theres a good chance it will suit you as well.

So heres my adaptation that I call Rule of 5 Marketing. Essentially it means doing at least 5 marketing activities every day to effectively promote yourself or your business. You commit to this and you are virtually guaranteed success.

Now that can mean making 5 phone calls to key prospects, giving a teleseminar to 5 or more prospects, sending out a press release to 5 publications that cater to your target audience or, whatever marketing activity is most effective for your business. Just make sure you do 5 things day in and day out, without fail because a big part of marketing is about consistency.

And speaking of consistency, a great way to hold yourself accountable and to stay on track is to keep a daily journal where you log the 5 marketing activities you completed each day.

If you find yourself slipping and not getting it done, I recommend you enlist a coach or a colleague to become an accountability partner for you then you can phone them or shoot them an email letting them know you honored your commitment. This just adds that little extra something to inspire you to get it done.

So commit to it, journal it and be accountable to apply the Rule of 5 to your marketing every day and watch your business take off.

Begin Your Marketing With The Rule of Five

Your Blog Could Use The Following Widgets

Your Blog Could Use The Following Widgets

Your Blog Could Use The Following Widgets

If you are looking to make your WordPress blog stand out from the pack then you need to consider using widgets that aren’t standard. WordPress comes packed with a ton of useful widgets, but there are many more out there you can add through the use of plugins. Add these widgets below to make your blog more fun and original!

Your Blog Could Use The Following Widgets

1. About Me 3000: You can easily add an about widget using the standard text widget but this plugin adds an easily customizable about widget. The widget has all the styling included so it will always look good. You simply add your email and it will use your current Gravatar for the pic. It also offers you the ability to add your social networks which are displayed in a neat row of icons under your picture.

2. Most Popular Posts: There are widgets that will rank your posts on page views, but that can be exploited. This widget will rank your posts (any number you set) by comments. This is a great idea because then your posts are ranked by community interaction, which I think is more telling than simple page views. It can also encourage people to comment so they can get their favorite posts ranked.

3. Random Posts Widget: This widget will randomly show any number of posts you set. This is an interesting widget because it exposes your older posts to new visitors. A recent posts widget will show you the most recent posts, while your old ones are buried. This widget will make sure your old posts aren’t forgotten and that people who regularly come to your site won’t see the same old posts always showing up in the sidebar.

4. KB Countdown Widget: This widget will let you add a countdown to your sidebar. You can use this for products launches (My eBook price will be going up in….). You can also sue this for personal countdowns on more personal blogs (Our wedding is in…). If you want to add a countdown on your site, this is an easy and effective way.

These four widgets are a drop in the bucket. You can visit WordPress.org and find a huge list of widgets that you can search as well. If you want your WordPress site to be more user friendly and unique you should consider non standard widgets.

Your Blog Could Use The Following Widgets

Improve Your Sales and Prospecting Skills

Improve Your Sales and Prospecting Skills

Improve Your Sales and Prospecting Skills

Most people starting a business forget about the most important part. They spend loads of time picking just the right product or service to sell. They’ll carefully weigh the best kinds of office equipment to buy. They’ll even fuss endlessly over their workplace decor.

But none of that holds a candle to what is most assuredly the core of any new business: you can’t succeed until you master prospecting and selling!

Improve Your Sales and Prospecting Skills

“But I’m really good at what I do. Won’t word just get out and people will find me and want to buy?” you say.

Don’t bet on it. We live in a busy, crowded world where thousands of businesses are shouting their marketing messages. If you don’t get in there and promote — and promote WELL — your customer base will resemble a trickle more than an avalanche.

Here are several proven methods for finding lots of new prospects and turning them into customers. Then I’ll show you an exceptionally EASY way to do all this on a shoestring.

1) Get a web site, get it listed on search engines, and let your site grab prospects 24/7. By now you’ve surely seen scads of small businesses doing this. For those who do it right, the Net can pull in lots of new customers with very little effort. But remember, it’s not as easy as some make it look. Your site has to be good, your copy has to be right, and you must be visible in search engines to make the magic happen.

2) Sell over the telephone. I love email, and face-to-face meetings will always have their place, but good ol’ telephone conversations are a top-notch selling strategy. Prospects feel like they’ve made a personal connection with you when you give them information over the phone.

3) Finally, method number 3 is the one to use if you don’t want to or don’t know how to build your own professional web site, or can’t bear the idea of talking to hundreds of strangers on the phone.

Frankly, this 3rd method has become the only method I truly recommend to small businesses and individuals: OUTSOURCING. These days, you can OUTSOURCE all your online promotion and selling to companies that specialize in doing the work for you.

In the past, that would have meant spending tens of thousands per month to hire an outside selling team. Today, with online and telephone automation reaching new heights, you can have all the advertising, phone calls, and closing done for you by the pros for about what it costs to get a decent home office computer set-up.

Don’t hesitate, do it! Getting a really good marketing, prospecting, and selling machine working for you is essential to your success!

Improve Your Sales and Prospecting Skills

Premium WordPress Themes Versus Free Themes

Premium WordPress Themes Versus Free Themes

Premium WordPress Themes Versus Free Themes

WordPress is a one of the internet’s most popular web publishing platforms. One of the biggest reasons for this are the themes. With WordPress themes you can instantly change the style and look of your website, with literally a click of a button. Another great feature is that many of these themes can be found for free. If you have been using WordPress you have probably done many Google searches for free themes. They are out there and in some cases they are fabulous. What about paid themes though? Have you ever thought of paying for a theme? Would you? I think in the right case, a paid theme makes a lot of sense. What are the benefits? Well here are just a couple…

Premium WordPress Themes Versus Free Themes

1. Support: When you are paying for a good WordPress theme you are also paying for support. Any reputable dealer of WP themes will offer support, and most likely in the form of a forum. If you have any issues with your paid theme you can check out the forum and by either searching or asking you will get an answer. The support team will be able to troubleshoot any problems you have with the theme. They will be able to diagnose any plugin conflicts. They may even help you with some custom coding. On a premium theme forum I belonged to, the mods would even give me the exact code I needed to customize my site. You will not get any or much support with a free theme. Certainly not at the level described earlier. For the most part you are on your own. The time saved on troubleshooting alone will be worth the added price in no time.

2. Under The Hood Features: A lot of free themes look great, but they lack the under the hood features of paid themes. Most paid themes will add a settings panel in your WordPress back office that is unique to that theme. These control panels can make tasks like logo upload, favicon upload and other design features a snap. These admin areas will also help you control what is shown on your home page and in any featured posts areas. Sometimes you will even be able to change the color scheme of your premium theme from this area.

3. Removing Attribution: This might not be a huge deal for you, but if you are working for a client it might be to them. Almost all free WordPress themes require you to keep a credit or attribution to them in your footer. It isn’t a huge deal but it might mean your footer says something like; “Powered By Apple Green Designs” which is a link to the free theme home page. If you are designing a site for a client, they might not want that. In fact, even if it is your own site you might not want that. Paid themes will usually offer you the chance to get rid of the attribution. In fact some will have an option in their control panel so you can just click it off or replace it simply.

4. Subscription Opportunities: One last bonus I will mention is that many times theme developers will let you pay a cost to access all their premium themes. This way you have access to a lot of really well designed themes. These themes are often geared towards a different use too. There are themes for photographers, tube themes, eShops, real estate etc… Their will be a theme for just about any use you can think of, as well as a wide variety of style choices. These kind of packages are great for the home based web designer.

These four reasons alone might be enough for you to make the change to a paid theme. Free themes have come a long way and they offer some great features and design, but to really kick your site up a notch you might need to make the switch to a premium theme. When you want to take your WordPress site to the next level – think premium.

Premium WordPress Themes Versus Free Themes

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