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Monthly Archives: March 2014

Establishing Your Online Credibility by Blogging

Establishing Your Online Credibility by Blogging

 

Establishing Your Online Credibility by Blogging

One of the cheapest and most effective ways to get the word out there about your business goods and services is with a blog. Blogs are excellent because they can be updated at your leisure, are specifically calibrated for ease of use, and, best of all, they can be entirely free.

How can a blog help you reach into a niche? The answer is simple: you blog about what your particular niche is. A good blog can help your page be seen as a well of knowledge, and people gravitate toward where the knowledge is. If youre a chef, what about starting a blog where you speak about your recent innovations in the kitchen, or perhaps do reviews on various kitchen products? A blog is like a constantly updated stream of information from you directly to the consumer.

Establishing Your Online Credibility by Blogging

Blogging has become something akin to the face-to-face interaction that is often absent from online marketing. While with a traditional store the customer could engage in dialogue directly with you, the Internet makes such interactions nearly impossible. However, with a blog you can appeal to the reader with your knowledge of the niche and interest them with your current news or opinions to which the reader can respond to with comments. In this way, your blog becomes a living, breathing thing with which you can communicate with potential customers.

Another great thing about a blog is that it showcases your site as alive. While sites are mostly comprised of static pages, simply having that information up on the Internet does nothing to tell your readers that your business actually still exists. Having a blog makes your page seem fresh, and even people who are not sticking around to read your blog will be more likely to surf around on your other pages if you have a blog that stays recently updated. This means that youre still around and will likely answer queries if the potential customer has them.

Additionally, a blog is a great place to advertise things that are going on with you or your business. For example, if youre offering a promotion or are planning on being away from your business for a while, having a blog is the best way to get the word out. You can even upgrade to video blogging if youd like to surf the height of the technological waves.

In short, having a blog is an excellent way to reach out to any niche market of your choice. A well written, thoughtful blog can add credibility to any website and encourage greater traffic and eventually greater conversions. For people looking for the best of Internet marketing through niche advertising, give a blog a try.

Establishing Your Online Credibility by Blogging

Specialization For Offline Consultants

Specialization For Offline Consultants

Specialization For Offline Consultants

The world of offline consulting is massive. There are so many opportunities and such a wide variety of ways to help an offline business find success online.

In this section of the guide, you will find a list of services that many offline consultants are performing today in their own consulting companies. It is impossible to list every possible service opportunity but let this list serve as a starting point and you can create your own unique ideas from there.

Specialization For Offline Consultants

Web Design – Creating websites, company blogs, mobile sites or specialized sites to meet a businesses particular industry needs.

Website/Blog Maintenance – Once a site goes live, it needs to stay current. Many companies do not have the time or expertise to do this themselves so it presents a fantastic consulting opportunity.

Search Engine Optimization – Once a company has a website live on the internet, they need to make sure the site is found by potential buyers. SEO services can be an easy sell if the client sees the potential payoff of being ranked high on search engines. Google Places is a must learn for local SEO.

Media Buy Campaigns – Most companies have advertising budgets and they understand that their audience is surfing websites like Facebook. Helping companies run effective Pay Per Click campaigns on these kind of networks can be very profitable for both the consultant and the offline company.

Lead Management – Generating and managing leads found through online methods can also be a profitable service. If you can help a company capture warm/hot leads online and turn them into buyers, you will have repeat business for a long time.

Domain Registration and Hosting – While these are both very inexpensive things to setup, most offline companies dont even know where to begin. This is a very easy way to help a company and make a nice profit as a consultant.

Social Media Management – Ask any local business if they think Twitter and Facebook are important and they will agree. They will also be willing to pay credible consultants a management fee if they can take care of the companys social media profiles.

Mobile Marketing – Mobile media is exploding and offline companies are noticing that most of their customers are carrying around hand held devices. Turning those devices into marketing messages for a local business is something that many of these companies would be very interested in learning about.

Video Marketing – Once a business has a website and/or company blog running, they are going to attract an online audience. A great way to extend more value to that online audience is showing them videos of the company in action. A restaurant owner can show behind the scenes footage of the kitchen, a dry cleaner can show the detailed process they follow to make their clients clothes come out clean and perfect every time.

There are many other opportunities available to a consultant when it comes to working with offline companies. In the end it all boils down to your interests, your skill set and what the customer sees as the highest value in terms of return on investment.

Blogging 101: Answers To Your Most Common Blog Questions

Blogging 101: Answers To Your Most Common Blog Questions

Blogging 101: Answers To Your Most Common Blog Questions

I have been running a number of successful blogs for years. I have been pulled aside at many social gatherings and asked questions by people who are interested in what I do. These people are completely new to blogging and they always ask the same couple questions. Instead of repeating myself over and over again I will use this article to answer those beginner questions…

Blogging 101: Answers To Your Most Common Blog Questions

Do I need a blog?

Well really this is up to you. I think if you have a business or a business website then yes you definitely need a blog. It gives you the chance to communicate with potential customers, build brand recognition and get traffic to your website. It is the proverbial “no brainer”. If you aren’t self employed and just want to hobby blog there are benefits there as well. Blogging about your passions can be very therapeutic.

Does it cost much?

Blogging can be successfully done for free. There are hundreds of sites that will give you the software, a domain name and they will even host your blog for you. You could start a free blog tomorrow and never pay a cent. If you want to take it to the next level you can buy a domain name for about $10 per year and pay another $10 a month to host it. With a hosting package like that you could even run five or ten blogs. Blogging for free is very possible and even if you want your own set up it is still quite reasonable.

Can I make money?

Yes you can. If you have a blog that gets decent traffic there are numerous ways to monetize it. It would be another article to go deep into how to monetize your blog. On a high level you can sell advertising on your blog, offer affiliate products, sell your own product or even ask for donations. Not every blog will make money but every blog has the potential.

Where do I get started?

You can look for free blogs on Google or you can just jump in with the two most popular free blogging platforms; Blogger and WordPress. Simply visit their sites, sign up, follow the instructions and away you go. It is that simple to become a blogger.

Is It Easy?

Sure it is. There is no one to judge you so it is super easy. Setting up a free blog is simple, you just follow the instructions. As for the act of blogging, it is as simple as using Mac Pages or MS Word. There is a learning curve if you want to become a power blogger. The great thing is, anything you need to learn is easily found on the internet, and it is usually found on a blog! The only thing you really have to work on is being consistent and thinking of what to write.

These were definitely the five top questions people interested in blogging asked me. If you are thinking about starting a blog, you now know the answers to your most pressing questions. I wish you good luck in your journey, and remember content is king!

Blogging 101: Answers To Your Most Common Blog Questions

Steps in Getting Popularity Link: Increasing it Will Increase Traffic

Steps in Getting Popularity Link: Increasing it Will Increase Traffic

Steps in Getting Popularity Link: Increasing it Will Increase Traffic

In this quick report I will tell you how you can gain link popularity for your website and at the same time your website will be receiving targeted visitors. Increasing your link popularity will increase visitors and you will sale more. For better result promote only one URL and not the entire website. Make sure you have search engine friendly meta tag and URL.

Follow the steps below.

Steps in Getting Popularity Link: Increasing it Will Increase Traffic

Step 1. Search Engine and Directory Submission

Submit your website to search engines and directories. For best result, it is recommended that you manually submit your website to search engines and directory to the right category. Most search engines and directories offer free submission.

Step 2. Articles Distribution

Create or buy articles with the keyword that you want to advertise. Example, if you have a payday loans website then you should write some articles about it or find someone who can write them for you. I do recommend that you submit about 50 articles related to the keyword that you are advertising. If you do not want to write the articles then for example go to http://www.freelancer.com and post a project asking for articles about the keyword that you are advertising. You must mention that the articles that you are buying are for redistribution. After you get the articles, that you will distribute, at the bottom of every articles you should ad the link of the website that your are promoting. See example below on the bottom of this article.

After all your articles are ready to distribute then go to iSnare.com. They will submit your articles to a network of 1500 niche content sites. There you must buy credit to distribute your articles. 1 = $2 (ezinearticles.com is a free & popular option) You only need one credit per article. Also many websites are looking for articles to add to their own website, so you will getting a link back every time your article is posted to another website.

Step 3. One Way Link Exchange

In this step you will buy a membership at the IndexGuy.com link exchange. Link exchange is not a good practice, but you can buy this account because is like paying to directory to get your website added in certain category.

Click http://www.isnare.com/distribution.php link to go to IndexGuy.com and shop for a membership. I personally recommend the Bronze Membership for $6.95 a month and you will get +3000 inbound links (This number is daily increasing).

That’s it. Now you can wait to get listed at search engines and directories. Some search engine might take up to two months in order to list your website. But your popularity will build up with time. Just be patient.

Steps in Getting Popularity Link: Increasing it Will Increase Traffic

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