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Monthly Archives: April 2014

Making Over $1000 Fast With PLR

Making Over $1000 Fast With PLR

Making Over $1000 Fast With PLR

I wanted to share a casual case study on generating money with PLR. I found myself needing a lump sum of money last month. It was a surprise cost that kind of caught me flat footed. I had just finished paying for some software updates AND ALL of my outsourcers.

I needed to make some money quick and figured since I had all of these PLR products created I might as well use a couple.

I knew the key to making money quick would be offline. AKA I hit the streets. I know some online earners hate to hit the streets but sometimes it is a quick and easy way to not only make money, but build your network.

The best part is this really cost me nothing to start. If you were to do it you would have to pay for the PLR but that is it.well, plus the cost of printing two pages.

Making Over $1000 Fast With PLR

The first thing I did was choose some PLR products I chose 4 social media and web based PLR products.

I stuck with these four to begin with. They are all geared towards local small businesses so they are perfect for my demographic.

Using Mac Pages I created a one page menu or brochure that had an image of each of the products and some sales copy. I included a price of $9 per guide. I then created another page that was full of eye popping stats about online marketing. I got these stats from other PLR products we had created. I got both of these printed and laminated for less than $10.

I then hit the streets, the internet and the phones. Obviously not all at once but my main goal was to get in front of decision makers. I phoned some friends and got referrals. I posted on the towns Facebook wall asking if any local businesses needed online marketing help and I got requests for meetings this way.

Lastly, I hit the streets and did a walk up and down downtown not selling with anything just getting meetings. I was totally honest and transparent. I asked biz owners if they were happy with their online presence, and if not would they mind considering some ways they could increase their online exposure. I dealt with some rude and gruff responses, but on the whole most people were interested and a number of them committed to some meetings.

After ONE day of hitting the streets, and another day of hitting up my own network via email, Facebook and the phone I had scheduled 17 meetings over the next week.

Here was my general plan of attack in the meetings. I simply asked about their current online presence and listened. I gave them some hints if I noticed anything glaring missing from their presence. After some discussion I showed them my menu of PLR products and explained how each could help them. I also showed them the stats sheet. I went into my pitch and tried to sell them on the cheap guides. If people wanted to negotiate I would as long as I kept above the cost for printing the guides. A number of people I sold instantly. Some people paid right away and others didnt feel comfortable until I had the guide for them. Either way I dont really care because even if I get stiffed for a guide or two that isnt the real money maker

I took the orders, and told them I would bring them their guide on whatever date (this is also an added excuse to get in front of potential customers, and when you come back you will be welcomed because you are bringing in a product for them totally different dynamic on this visit use it!). Only once I had gotten all of my orders did I print the guides. This way no waste whatsoever, unless someone backed out of course but that really isnt a big deal and actually never happened to me. Anyways, all orders (paid or awaiting guide) equaled out to 29 (this included some biz owners getting all 4). Now, since some of these deals were bundles the gross revenue from selling the guides was about $225. I ended up paying about $100 to print the guides out.

So after a couple of days I had netted $125. Not good enough. The key is though, the guides werent my main objective. Essentially the guides were advertising for big ticket offers. So in essence, I just got paid $125 to advertise to local businesses. Not bad!

Now here is the key fill your guides with up-sells! Offer social media training, web design, web hosting affiliate links, etc Since I have access to all of the PLR at Best Quality PLR, I even offered bundles of eBooks as digital downloads. I didnt get too obnoxious with the ads in the guides but I wasnt shy with them either. I even had a couple mini fliers made and inserted them. These fliers were for web design deals.

Now I have the skill to build websites for local businesses, but if you dont worry about it. Outsource it! Just make sure you charge enough to make a profit.

Anyways, TWO days after I had dropped off the guides around town I got an email form a local business looking for a simple website. I was able to use my Hostgator affiliate link for their hosting and domain so another $50 right there. On top of that, we worked out a deal for a basic website one grand! The customer was more than happy to pay half in advance since at this point we had an established relationship.

So after that process I had earned:

$125 from guide (ad!) sales

$50 Hostgator affiliate

$1000 web deal

$1175

Not bad for essentially a weeks work. It wont let me retire early, but I was in a pinch and needed money. I was able to get it with PLR. The crazy thing is I have been in constant contact with 4 other business owners so I am probably going to make even more money.

If there is one thing I would change it was not including some sort of online coaching offer. So many of the business owners have just wanted to chat. I like creating goodwill, but there is also value in letting people know your time is valuable. It is also yet another monetization method on something I have already did all the legwork on. I think if I do this again I will include a mini flyer for a discount on online coaching.

Not everyone feels comfortable hitting the streets, but if you have a plan, an offer and some great PLR products you WILL make some money.

Making Over $1000 Fast With PLR

The Offline SEO Approach: Step 2, Content

The Offline SEO Approach: Step 2, Content

The Offline SEO Approach: Step 2, Content

Social media isnt just a way to get together and talk with friends. While it would be entirely possible for you to set up a Twitter feed and tweet all day about the weather and food and television, this isnt the most effective way to get people thinking about your offline business. The more effective way to get them to sit up and take notice is by your content. Its one of the most oft-repeated mantras of our time content is king. And so it is.

The Offline SEO Approach: Step 2, Content

One of the cornerstone tenants of SEO is the importance of having solid, informative content. While its possible to stuff your website or your social media page full of keywords, this wont necessarily improve the status of your site and definitely wont charm the customer. The reason why people subscribe to Twitter feeds and friend businesses is because the content those social network pages are offering is informative and interesting. Very few people are going to follow a business blog or Twitter feed very long if the content isnt there.

So, how do offline businesses insure that their online content is interesting and informative? Well, the first thing that you can do is take advantage of the serious one-up you have on online business that is, your ability to directly interface with the customer. In other words: ask. Ask your customers, If this business started a Twitter feed or a Facebook page, what kind of content would you like to see? What would keep you interested? Obviously, its more useful if you can ask repeat customers who have shown an open interest in the wares of your store. These are the people who will let you know what they want to see, and if your veteran customers are interested in something regarding your store or product, its likely that theres a treasure trove of other people who would like access to that same content.

Another important thing to keep in minds insofar as content is concerned is keeping your updates useful and short. Nobody wants to have their inbox spammed constantly with daily updates from your store. Its unlikely that many people are that interested, and if you overdo social media networking, it will turn off potential customers. The best way to go about it is to think hard about every update you make. Ask yourself, Is this informative, or useful? If I were going to receive information from a company using this format, would I want to read this or would I trash it? If youd trash it, dont send it.

A good rule of thumb is to keep your social media contacts updated once a week. This shows constant activity and that the account is a live one without being totally overbearing. Keep your content coming, but dont bury your followers!

The Offline SEO Approach: Step 2, Content

Why Ebooks Are a Wise Move In Business

Why Ebooks Are a Wise Move In Business

Why Ebooks Are a Wise Move In Business

It’s not true that everything that has been said has already been written. Since that unfortunate axiom came into use, the whole universe has changed. Technology has changed, ideas have changed, and the mindsets of entire nations have changed.

The fact is that this is the perfect time to write an E-Book. What the publishing industry needs are people who can tap into the world as it is today innovative thinkers who can make the leap into the new millennium and figure out how to solve old problems in a new way. E-Books are a new and powerful tool for original thinkers with fresh ideas to disseminate information to the millions of people who are struggling to figure out how to do a plethora of different things.

Why Ebooks Are a Wise Move In Business

Let’s say you already have a brilliant idea, and the knowledge to back it up that will enable you to write an exceptional E-Book. You may be sitting at your computer staring at a blank screen wondering, “Why? Why should I go through all the trouble of writing my E-Book when it’s so impossible to get anything published these days?

Well, let me assure you that publishing an E-Book is entirely different than publishing a book in print. Let’s look at the specifics of how the print and cyber publishing industry differ, and the many reasons why you should take the plunge and get your fingers tapping across those keyboards!

Submitting a print book to conventional publishing houses or to agents is similar to wearing a hair shirt 24/7. No matter how good your book actually is, or how many critique services and mentor writers have told you that “you’ve got what it takes,” your submitted manuscript keeps coming back to you as if it is a boomerang instead of a valuable mine of information.

Perhaps, in desperation, you’ve checked out self-publishing and found out just how expensive a venture it can be. Most “vanity presses” require minimal print runs of at least 500 copies, and even that amount will cost you thousands of dollars. Some presses’ minimal run starts at 1,000 to 2,000 copies. And that’s just for the printing and binding. Add in distribution, shipping, and promotional costs and – well, you do the math. Even if you wanted to go this route, you may not have that kind of money to risk.

Let’s say you already have an Internet business with a quality website and a quality product. An E-Book is one of the most powerful ways to promote your business while educating people with the knowledge you already possess as a business owner of a specific product or service.

For example, let’s say that you’ve spent the last twenty-five years growing and training bonsai trees, and now you’re ready to share your knowledge and experience. An E-Book is the perfect way to reach the largest audience of bonsai enthusiasts.

E-Books will not only promote your business – they will help you make a name for yourself and your company, and establish you as an expert in your field. You may even find that you have enough to say to warrant a series of E-Books. Specific businesses are complicated and often require the different aspects to be divided in order for the reader to get the full story.

Perhaps your goals are more finely tuned in terms of the E-Book scene. You may want to build a whole business around writing and publishing E-Books. Essentially, you want to start an e-business. You are thinking of setting up a website to promote and market your E-Books. Maybe you’re even thinking of producing an E-zine.

One of the most prevalent reasons people read E-Books is to find information about how to turn their Internet businesses into a profit-making machine. And these people are looking to the writers of E-Books to provide them with new ideas and strategies because writers of E-Books are usually people who understand the new cyberspace world we now live in. E-Book writers are experts in Internet marketing campaigns and the strategies of promoting and distributing E-Books. The cyberspace community needs its E-Books to be successful so that more and more E-Books will be written.

You may want to create affiliate programs that will also market your E-Book. Affiliates can be people or businesses worldwide that will all be working to sell your E-Books. Think about this. Do you see a formula for success here?

Figure out what your subject matter is, and then narrow it down. Your goal is to aim for specificity. Research what’s out there already, and try to find a void that your E-Book might fill.

What about an E-Book about a wedding cake business? Or an E-Book about caring for elderly pets? How about the fine points of collecting ancient pottery?

You don’t have to have three masters degrees to write about your subject. People need advice that is easy to read and easily understood. Parents need advice for dealing with their teenagers. College students need to learn good study skills – quickly. The possibilities are endless.

After you’ve written your E-book

Getting your E-Book out is going to be your focus once you’ve finished writing it, just as it is with print books. People will hesitate to buy any book from an author they’ve never heard of. Wouldn’t you?

The answer is simple: give it away! You will see profits in the form of promoting your own business and getting your name out. You will find affiliates who will ask you to place their links within your E-Book, and these affiliates will in turn go out and make your name known. Almost every single famous E-Book author has started out this way.

This doesnt mean you should stop here. Eventually, you will move into where most of the wealth mountains are selling them, and then maybe their Resell Rights and Private Label licenses!

Another powerful tool to attract people to your E-Book is to make it interactive. Invent something for them to do within the book rather than just producing pages that contain static text. Let your readers fill out questionnaires, forms, even crossword puzzles geared to testing their knowledge on a particular subject. Have your readers hit a link that will allow them to recommend your book to their friends and associates. Or include an actual order form so at the end of their reading journey, they can eagerly buy your product.

When people interact with books, they become a part of the world of that book. The fact is just as true for books in print as it is for E-Books.

That’s why E-Books are so essential. Not only do they provide a forum for people to learn and make sense of their own thoughts, but they can also serve to promote your business at the same time.

Why Ebooks Are a Wise Move In Business

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