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5 P-words for all Copywriting

5 P-words for all Copywriters

The 5 P-word Tips for all Copywriting

When settling in to draft original copy for a web project, it is important to keep the five Ps of Web Copywriting in mind. In fact, using this simple formula will make all the difference in how well you stay on track with your objectives. Here are each of the five Ps along with a simple definition.

The 5 Most powerful tips When Copywriting

5 P-words for all Copywriters

1. Problem
Whenever your task is to convince someone of a need, you must first convince the buyer there is a dilemma that must be addressed. This dilemma or problem helps to set up a sense of urgency, indicating action must be taken in order to take care of the issue at hand. Once your copy presents this problem, then you can begin the process of convincing the buyer you have the solution.

2. Promise
Essentially, your promise is that the subject matter of your sales pitch is going to make everything okay again. For example, if you presented the problem of dirty windows, you now promise that your product provides the best solution available.

3. Proof
Having made a promise or claim, it is now time to put your money where your mouth is. In order words, you are going to present all the reasons why your solution works better than anything else. This is where you make your solution irresistible to the consumer by pointing out how quickly and easily the problem can be made to go away.

4. Price
After making all the benefits clear, you add the icing to the cake. That is, you make note of what a small cost is necessary to obtain all these wonderful advantages. The idea is to convey that your solution is worth every penny of the cost, even if it may be a little more than some of the similar but obviously inferior products offered by the competition.

5. P.S.
This is where you add in one more added benefit with your copywriting. This can be something that is outside the scope of the original problem, but somehow still related. For example, you may note that your product not only makes window panes crystal clear, but will also do a great job on that resin furniture in the back yard. The p.s. is your chance to provide one more benefit and thus nudge a consumer who is on the fence to go ahead and take the plunge.

This simple formula can be utilized with just about any type of situation where you want to present an issue and then offer a viable solution. Give it a try. Think of a single problem and then see where this process takes you. The results will be a pleasant surprise.

This was all about 5 P-words for all Copywritings.

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