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5 P-words for all Copywriting

5 P-words for all Copywriters

The 5 P-word Tips for all Copywriting

When settling in to draft original copy for a web project, it is important to keep the five Ps of Web Copywriting in mind. In fact, using this simple formula will make all the difference in how well you stay on track with your objectives.

Here are each of the five Ps along with a simple definition.

The 5 Most powerful tips When Copywriting

5 P-words for all Copywriters

1. Problem

Whenever your task is to convince someone of a need, you must first convince the buyer there is a dilemma that must be addressed. This dilemma or problem helps to set up a sense of urgency, indicating action must be taken in order to take care of the issue at hand. Once your copy presents this problem, then you can begin the process of convincing the buyer you have the solution.

2. Promise

Essentially, your promise is that the subject matter of your sales pitch is going to make everything okay again. For example, if you presented the problem of dirty windows, you now promise that your product provides the best solution available.

3. Proof

Having made a promise or claim, it is now time to put your money where your mouth is. In order words, you are going to present all the reasons why your solution works better than anything else. This is where you make your solution irresistible to the consumer by pointing out how quickly and easily the problem can be made to go away.

4. Price

After making all the benefits clear, you add the icing to the cake. That is, you make note of what a small cost is necessary to obtain all these wonderful advantages. The idea is to convey that your solution is worth every penny of the cost, even if it may be a little more than some of the similar but obviously inferior products offered by the competition.

5. P.S.

This is where you add in one more added benefit with your copywriting. This can be something that is outside the scope of the original problem, but somehow still related. For example, you may note that your product not only makes window panes crystal clear, but will also do a great job on that resin furniture in the back yard. The p.s. is your chance to provide one more benefit and thus nudge a consumer who is on the fence to go ahead and take the plunge.

This simple formula can be utilized with just about any type of situation where you want to present an issue and then offer a viable solution. Give it a try. Think of a single problem and then see where this process takes you. The results will be a pleasant surprise.

This was all about 5 P-words for all Copywritings.

Mindmaps and Sales Copy

Mindmaps and Sales Copy

Mindmaps and Sales Copy

Mind mapping is a valuable tool when it comes to creativing effective sales copy. While not everyone is familiar with the concept of a mind map, chances are you have seen the approach used to great effect.

Essentially, mind mapping is the presentation of a collection of ideas, concepts, or words that all relate to some type of central understanding. When it comes to applying this approach to the flow of your sales copy, mind mapping can provide some interesting and unique ways to identify benefits of your product that will attract the right consumer market. Here are some ideas of how to use the mind mapping approach.

Mindmaps and Sales Copy

1.Identify your central understanding. In this case, that would be your product offering. This will serve as the point of destination that all other attributes will map back to. Keeping your product as the central focus will make it harder to drift during the course of identifying elements for your sales copy.

2.Use single word designations to identify the main functions of your products. This broadens on the central theme, but is still vague enough to allow for more investigation.

3.Take it one level deeper. Within the context of those broad themes or ideas, provide examples of how your product benefits work. For instance, if you are selling a carpet cleaner, one broad theme may be the deep foam action. Drilling a little deeper, you can also note the foam lifts dirt easily from both carpet and furniture upholstery.

By mind mapping, you are not only helping yourself to visualize the flow of the text, but also using words to create images for the reader that he or she can easily relate to. Try this method and see what new and different angles you come up with to demonstrate the effectiveness of your product.

Mindmaps and Sales Copy.

Copywriting Tips You Need Now

Copywriting Tips You Need Now

Copywriting Tips You Need Now

One thing to keep in mind is there is no such thing as a perfect sales copy. There is excellent sales copy that works perfectly today, but there are no guarantees that it will be just as effective a month from now, or even next week. The fact is that sales copy has a relatively short shelf life.

Of course, there are a few ways you can enhance the effectiveness of your copy and thus extend that life for a bit. Here are some ideas:

Copywriting Tips You Need Now

-Add video Make your text come alive with video presentations that include slides, animation, and live action sequences. These can be positioned toward the end of the piece, or strategic points along the way.

-Add photos If video seems like a bit much, then come up with photographs that will help to drive home key points in the flow of the text. These add a bit of visual spice. Best of all, you can change them out with relative ease, and give the appearance of your content a fresh look from time to time.

-Use new fonts. This is so simple that many people overlook it. You can give your text and the entire web page a fresh look simply by making some changes in the font styles and sizes from time to time. Just make sure your choices leave the text easy to read.

-Make use Google AdWords to best advantage. This means inserting logical keywords in order to drive traffic to the site. Also make use of the feature the website optimizer to do split testing for different headlines, different fonts, etc. and see how they play with a live audience.

-Rework a paragraph here or there. You do not have to completely rewrite the text in order to make it fresh. Changing some wording here and there gives you the chance to add fresh keywords, and also reorders the flow of the text to give it a new feel.

Basically, always be on the lookout for some way to make a good thing better. Consumer tastes and demands change from time to time. With the right touch, you can anticipate those trends and use your copy to stay one step ahead of your competition.

Copywriting Tips You Need Now

Copy Writing Online - The truth

Copy Writing Online – The truth

Copy Writing Online – The truth

One of the things that makes the Internet so appealing is the fact there is plenty of useful and entertaining information to be found. Of course, some website owners prefer to simply copy data from other sources as a way to flesh out the content of their sites.

When this happens, they miss out on some great opportunities. Here are just a couple of reasons why original web copywriting is not only important, but essential to the success of a web site.

Copy Writing Online – The truth

Firstly, original copy helps to make the website stand out from the millions of other sites that are already up and running. Even if the subject matter is the same that is found around the Internet, orginal copy is the chance to put the data into word combinations that are a little different. When the content of the site is not a copycat of thousands of similar sites, the chances for ranking higher on searches is much better.

Along with making the site stand out a litle more, creating original copy also makes it possible to use keywords to the best advantage. This can also help to push the ranking up a few more notches in search engines.

Strategically placing keywords that are part of common searches online help to improve the chances of showing up in the top ten results. Higher rankings mean more visitors. If the purpose of the site is to market an idea or product, this is a very good thing.

Lastly, copywriting provides a creative outlet. Drafting original content makes it possible to show the world what you have to offer in the way of ideas, style, concepts and opinions. You simply cant do that if the content is borrowed from another source.

While it is true that coming up with original content takes longer than simply cutting and pasting canned content onto the site, the benefits far outweigh the time spend in the endeavor. When given a choice between going with tired old copy that can be found all over the Internet and coming up with something new and different, always go for the fresh web copy.

Copy Writing Online – The truth

How To Introduce Your Offer

How To Introduce Your Offer

How To Introduce Your Offer

In general, your sales copy has only a few seconds to grab the interest of a prospect and move them along to closing the sale. That means you have to provide a quality introduction to what you have to offer and follow it up with all the reasons why your product should be chosen above all others. Here are some simple ideas on how to introduce your offer and quickly instill a sense of urgency about those power benefits.

How To Introduce Your Offer

First, dont spend a lot of time on fancy words. Write the copy just as if you were speaking to the consumer in person. This will help you to avoid using too many words, and especially to stay away from using too many technical terms that could turn off your prospect before you ever grab their initial interest. Essentially, you are letting the consumer know they have a problem and you have a solution.

Next, get into the meat of that solution. Point out the main benefits of the product in question. Relate those benefits to common situations that come along with the problem. Illustrate how those benefits quickly and easily remove obstacles and restore order to a chaotic set of circumstances. Driving home how problems get solved quickly and easily will help to sustain interest.

Third, toss in some added power benefits. These can be anything from pointing out the time saved can be used for more enjoyable tasks to noting how the product helps to cut down on related expenses. These value add talking points will help to demonstrate that the product is truly indispensible, and make it even more attractive.

Last, recap the benefits. You can use a summary format for this, perhaps even a bulleted list. This helps to reinforce the benefits in the mind of the reader and prepare him or her for the close of the sale.

Using this technique will make a huge difference in the way your prospect responds to your product, and how quickly you can move on to closing the sale.

How To Introduce Your Offer

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