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Posts Categorised: Mobile Marketing

Mobile Marketing Using Texts/SMS

Mobile Marketing Using Texts/SMS

Mobile Marketing Using Texts/SMS

While this is not the most popular form of mobile marketing in the United States by a long shot, the popularity of marketing via text message or SMS is so strong that its definitely worth a mention. There are companies in the United States that do engage in mobile marketing through texting as well, but the restrictions on place in the United States have made this a harder avenue of media marketing to break into unless you are a startup that has a lot of money to spend on advertising.

Mobile Marketing Using Texts/SMS

Mobile marketing through text messages is exactly what it sounds like a company sends out advertisements and other form of communication to customers through a texting service. This has been a very effective and popular form of advertising throughout Asia and Europe in particular, despite being unpopular at the onset due to people being concerned about spam.

If youre an American company, you might shy away from mobile marketing through texting, as it might give the impression that youre bothering the customer with your texts. While this might be true if mobile marketing through text is handled the same way as spamming somebodys inbox is through email, the reality of it is that mobile marketing has found a great deal of purchase as an effective communication medium.

The trick is making it an opt-in system. In fact, in the United States its a legal obligation to make mobile marketing an opt-in, opt-out system, but this is the linchpin that keeps using texting as a marketing medium from becoming spam. Using texts to get a hold of potential customers is actually a great way to engage with customers in a similar way that the customers engage with their friends on a regular basis through text. If you watch commercials, youre likely to come across a company or two advertising their mobile marketing through text methods. Most companies who use this sort of method in the States put out print, television, or radio ads advertising the fact that interested consumers can contact the company through texting and get discounts and other such promotional offers through texting.

If you as a startup are looking to take advantage of this version of mobile marketing, youll need to contact a mobile operator for whats called a short code, or the number that your customers will have to text if theyd like to opt into your text marketing scheme. Short codes can be prohibitively expensive for smaller startups, though often they cost at least 600-1000 dollars a month to maintain. To waylay costs, though, you can team up with another startup and split the cost of the short code. This is one great way you can introduce text marketing into your repertoire without it costing you a mint.

This was all about Mobile Marketing Using Texts/SMS.

Mobile Marketing 101: What You Need To Know To Be Successful

Mobile Marketing 101: What You Need To Know To Be Successful

Mobile Marketing 101: What You Need To Know To Be Successful

Mobile marketing is becoming more and more popular among business owners and this trend is not going away. Everywhere you turn you see people on their smart phones and mobile devices. As a business owner, you want to make sure you are taking advantage of this growing trend so that you can connect with new customers and put timely offers in the hands of willing buyers.

Mobile Marketing 101: What You Need To Know To Be Successful

This short report will cover the most critical items you need to be aware of when it comes to mobile marketing for your business.

Mobile Marketing Defined: Mobile marketing is essentially the act of using mobile/wireless devices to distribute advertising messages from a business to a potential consumer. The messages can be time and location sensitive so that advertisers are engaging potential buyers at a time when they are most likely to be interested in the offer. The message format can include SMS (text) Messaging, MMS (multi-media message), applications and mobile websites.

Mobile Trends: You really dont need any advanced reports or statistics to realize that mobile marketing is becoming more and more important to businesses. The number of people accessing personal data, internet, email, etc… from a mobile device is growing rapidly and this trend will not stop anytime soon. Check out the mobile growth stats from the International Telecommunication Union http://www.itu.int/ITU-D/ict/statistics/at_glance/KeyTelecom.html

Mobile Websites: Know the trends with mobile usage, what kind of information are you displaying on your company website to people who visit your site on a mobile device? Make sure that you are a plan in place to cater to the mobile audience and that your website gives them the most important information they need to know in the most compatible mobile format possible.

SMS (Text) Marketing: When you think about most mobile device users, almost every single one of them is an active text user. Many of these people prefer texting to most other forms of communication. Most people also carry their mobile device with them at all times. With text marketing, you have the opportunity to contact multiple customers at the same time and they receive the message in real time. SMS message delivery can be guaranteed which makes it a preferred method to email in many instances.

You can also extend SMS marketing to be location-aware so that if a potential buyer is near by, you can send them a coupon. Make sure you consider all text marketing avenues for your business or you may be missing out.

Application Marketing: Developing an application that promotes your business to a mobile user is another great way to harness the power of mobile marketing. Mobile apps are one of the hottest items available in the wireless world. You could apply the same concept to mobile games as well. Any application that builds your brand into a potential buyers mobile experience, is a great way to get on the mobile marketing bandwagon.

This was all about Mobile Marketing 101: What You Need To Know To Be Successful.

Marketing Through User-Controlled Media

Marketing Through User-Controlled Media

Marketing Through User-Controlled Media

One of the major differences between mobile marketing and other forms is that its considered a form of user-controlled media. What this means is that mobile media is entirely based on an opt-in scheme. With other forms of advertising, customers usually dont have much of a choice about whether or not the advertising is going to turn up in their lives. For example, should a consumer be watching television, commercials are considered an inevitable part of the process. The consumer can always mute the television or change the channel when the advertisements come on, of course, but theres nothing the consumer can do about the commercial break taking place. Print ads and radio ads are similar consumers can avoid them if they so wish, but there’s no way that they can opt out of the radio playing commercials or the magazine advertising products.

Marketing Through User-Controlled Media

With mobile marketing, however, the entire premise is based off of opt-in services. Should a consumer wish to join your text marketing campaign, theyre the ones that have to dial your companys number to start receiving information. If the customer never does so, then you as the company can never send them advertisements through mobile means. Thanks to privacy concerns as well as the popularity of the do not call list in addition to other anti-advertising factors that have become prevalent on phones in the past few years, its entirely impossible to go about sending unsolicited advertisements to customers through mobile devices and have it be a legal operation.

This presents a unique challenge to the company that is trying to get its message out through mobile media namely, often companies must advertise the fact that theyre doing a mobile media campaign. This might seems somewhat counterintuitive given that this boils down to advertising the advertising, but the gains that can be reaped from using mobile media advertising are so attractive that any startup with the money to spend on a mobile media campaign will almost certainly see results.

The great thing about mobile media is that it allows companies to get in contact with users the way that friends contact each other. Texting is considered a non formal medium of contacting, and being able to establish a rapport with customers on this personal level goes a long way toward building brand affinity and a more personal relationship with the customer.

If youre a startup looking to get into the area of mobile marketing, understand that the benefits might not be as immediate as those you might experience with other kinds of marketing. However, this avenue can give you a long-lasting personal relationship with customers. It really helps if you can find another company to help waylay the costs with you and enter into mobile marketing as a joint venture. If you do this, then youre likely to see more immediate returns on your investment sooner.

Marketing Through User-Controlled Media

Mobile Internet Is On The Rise: Is your business prepared to take advantage of it?

Mobile Internet Is On The Rise: Is your business prepared to take advantage of it?

Mobile Internet Is On The Rise: Is your business prepared to take advantage of it?

Many people who own cell phones surf the Internet using them. Smartphones are no doubt the best arena to be surfing the web in, but the truth of the matter is that even the simplest cell phone these days likely has Internet capabilities. With this in mind, remember that more and more people are sitting around, stuck in traffic or waiting for their date to show up, tinkering with the Internet on their phone.

Mobile Internet Is On The Rise: Is your business prepared to take advantage of it?

If youre a business with a marketing mindset, then this information is doubtlessly making you wonder how you can best turn this to your advantage insofar as getting your message across to the consumer is concerned. Having a website in general is one of the best ways to get yourself out there to the masses, and business websites are all but considered necessary these days to any business who wishes to get off the ground and advertise to a wide range of potential clients. But what about clients who are surfing on their cell phones?

The truth of the matter is that no matter how good your site looks on the computer or how well organized it is, its likely a little awkward for those who are working with mobile browsers. Regular websites are simply not calibrated to handle mobile browsers, and the result is often squished graphics and confusing layouts.

What can assist in this matter is a website that is specifically calibrated for the use of Internet surfers using mobile phones. These specialty websites are often known as WAP websites, and generally project a truncated version of the companys full website. WAP websites are a great way to get headlines and multimedia downloads to your consumers in a mobile format.

Spending the money to develop a website that is specifically calibrated for a mobile web browser is another great way for a startup to break into the mobile marketing craze. Lots of people surf the Internet on their phones, and being able to reach out to these surfers is a great way to make your mobile marketing dollar stretch farther than with other methods. Also, if youre worried about certain kinds of mobile marketing being too intrusive, having a mobile website is a more latent way to take advantage of mobile marketing while still getting in on the trend.

In order to find people who can help you calibrate your business mobile website, you can search online for companies that specialize in mobile web development. Those who do work in this department are different than traditional web designers, so be sure that you know who youre working with and what their capabilities are insofar as mobile web design is concerned before making a commitment.

Mobile Internet Is On The Rise: Is your business prepared to take advantage of it?

Mobile Codes Make Mobile Marketing a Breeze

Mobile Codes Make Mobile Marketing a Breeze

Mobile Codes Make Mobile Marketing a Breeze

More traditional forms of mobile marketing might involve strapping an advertisement to the back of a van and driving around. Thankfully due to the relentless drive of technology startups and others companies can now work with more advanced methods of getting the message out to their customers in a mobile manner. Text message advertising is one of the more basic forms of using this type of technology to get the point across to consumers, but now theres even more advanced ways of doing so.

Mobile Codes Make Mobile Marketing a Breeze

One of the increasingly popular methods of mobile marketing can be found in QR mobile codes. You might have seen strange little white stamp-like stickers around that possess black squares and flecks printed on them. These arent strange little works of graffiti art theyre actually methods of advertising!

With a QR mobile code, a certain message is inscribed within that pattern of white and black. The way that a consumer accesses the advertisement is to take a picture of the box with a mobile phone. The mobile phone accesses the data in the code, and then the customer is taken to a certain point of advertising. This could be anything from a phone number that the ad signals the phone to call, a website, or an embedded video.

The great thing about this kind of marketing is that its relatively inconspicuous and has an aura of mystery about it. The consumer, confronted with this strange little sticker, is often compelled to take a picture of it and see what, exactly, the sticker is advertising. Its a non-invasive way of advertising that definitely gets the attention of potential consumers and often whets their appetite for adventure.

QR mobile codes can be used in a number of ways. Theres the ubiquitous sticker, often found on telephone poles or message boards, sometimes with no other advertising medium around it. If youd like to take a more proactive approach with it so that the customer knows what the mobile code is advertising, you can put a mobile code in print advertising or even on a television screen. All the customer has to do is take a picture, and you can continue your advertising scheme though this unique and innovative method of mobile advertising.

QR mobile codes are becoming increasingly popular among startups due to their somewhat secretive nature and the way that they can pique curiosity among the consumer. Its a less in-your-face method of advertising that consumers enjoy its almost like going on an Easter egg hunt and seeing what might be inside of the egg. If youre a startup looking for an innovative way to get your message out on the waves, consider QR mobile codes!

Mobile Codes Make Mobile Marketing a Breeze

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