Scotty Barker's Blog

Any Marketing Information, Tips & Ramblings

Get Your Completely FREE Training Guide:

Posts Categorised: Niche Marketing

What is Article Marketing?

What is Article Marketing?

What is Article Marketing?

Video: Brad discusses article and press release marketing and shows the most effective ways to distribute your article and press releases.

Leveraging Social Networks To Promote Your Niche

Leveraging Social Networks To Promote Your Niche

Leveraging Social Networks To Promote Your Niche

Youre probably well aware of how helpful social networking tools can be when it comes to getting attention for your business. In fact, social networking has become such a salient topic in recent years that its developed its own marketing acronym just as Search Engine Optimization has SEO, social networking has Social Media Optimization, or SMO.

Leveraging Social Networks To Promote Your Niche

Yes, its true there are people who make their living by controlling the Twitter accounts and Facebook profiles of people and businesses. The good news is that if youre a small operation, theres absolutely no reason why you cant manage your own social media optimization. Theres very little about the process thats acutely difficult the most annoying thing about it is that it can be time consuming, which is why some companies choose to outsource the work. Once your social media optimization reaches a certain point, you might deem it necessary to outsource it as well, but for people who are just starting on the path to social medial optimization, its recommended that you take control of it yourself.

The reason why social networking is so pivotal when it comes to niche marketing is that the entire point of social networking in the first place is to find a niche. Think of it this way when you create a personal profile on these sites, youre seeking to find people who you can network and connect with. On personal profiles, these are likely friends that you know in real life, so you can build up your communication methods with them. In essence, youre creating your own little niche where you can find others easily through social networking, and others can find you.

Working through social networking with a business is the exact same thing. Youre putting your business out on the waves, looking for people who might be interested in your goods and services, or what you have to say. The art behind using Twitter and LinkedIn is the same as it would be with email advertising or working on forums. Post regularly enough so that your account is obviously an active account and people stay aware of your existence, but dont spam the accounts of your friends and colleagues multiple times a day. To do so is to becoming annoying, and even though youre looking to keep a steady stream of conversation going, if you become irritating, people will defriend your social network account.

Good things to make your friends on social networking sites aware of are promotions, blog updates, sales, discrepancies in business (like if you will be away from the computer for a while or the business will be closing for a period of time), or tips and tricks. Keep your updates fun, interesting, and relevant. A good rule of thumb is that if you dont have anything to say, dont say it. However, you should have something to say about your business at least two times a month should this not be the case, you need to work on making your business more dynamic!

Why It's Better To Be A Specialist Than A Jack Of All Trades

Why It’s Better To Be A Specialist Than A Jack Of All Trades

Why It’s Better To Be A Specialist Than A Jack Of All Trades

One of the best things that you can do for your business whether its online or offline is to make yourself be seen as an expert in the field. Having that sort of weight behind you draws potential customers because they can sense that you know what youre talking about when it comes to your line of work. It keeps current customers coming back because they can be confident in your products and services. This is why having a reliable blog on your site can be such a huge gain in drawing in new customers. Another great way to build this kind of credibility is through joining forums that are related to your area of trade. If you join and start dispensing helpful advice and recommendations, youd be surprised how much credibility this can get you and how it turns directly into gains for your business.

Why It’s Better To Be A Specialist Than A Jack Of All Trades

The issue, though, is to become narrowed in focus without becoming too narrow. You need to be able to appeal to a broad swath of people in order to get maximum interest in your business. If you own a car parts dealership and your area of expertise is in auto body repair, youll do much better if you can also help the person who wants to know how to do an oil change. Keeping your focus narrow enough to be able to give off an aura of expertise about the subject at hand without becoming too esoteric or getting pegged as the brakes guy is the key. If you get too specific, youll lose a great deal of potential clients.

Joining several different forum groups is a great way to spread your expertise across many lines. If you focus in German cars, be sure to work with the Volkswagen fan group as well as the BMWs. If you like to do paint jobs on cars, youll better your business if you can also speak about changing the rims on tires. There are many ways to vary your expertise.

Also, be sure that all of your blog entries arent about the same sort of thing. Being able to write well about many different aspects of your business makes you seem more knowledgeable and you will get many more people coming to your website and asking you for advice. Ultimately, this level of trust will get you business.

Essentially, you want to go for the jack of all trades, master of all trades persona. This can be rather difficult to pull off, no doubt about it. But the fact of the matter is that when you get down to the business of spreading your expertise across many areas, the business will come back to you. Guaranteed.

Why It’s Better To Be A Specialist Than A Jack Of All Trades

Establishing Your Online Credibility by Blogging

Establishing Your Online Credibility by Blogging

 

Establishing Your Online Credibility by Blogging

One of the cheapest and most effective ways to get the word out there about your business goods and services is with a blog. Blogs are excellent because they can be updated at your leisure, are specifically calibrated for ease of use, and, best of all, they can be entirely free.

How can a blog help you reach into a niche? The answer is simple: you blog about what your particular niche is. A good blog can help your page be seen as a well of knowledge, and people gravitate toward where the knowledge is. If youre a chef, what about starting a blog where you speak about your recent innovations in the kitchen, or perhaps do reviews on various kitchen products? A blog is like a constantly updated stream of information from you directly to the consumer.

Establishing Your Online Credibility by Blogging

Blogging has become something akin to the face-to-face interaction that is often absent from online marketing. While with a traditional store the customer could engage in dialogue directly with you, the Internet makes such interactions nearly impossible. However, with a blog you can appeal to the reader with your knowledge of the niche and interest them with your current news or opinions to which the reader can respond to with comments. In this way, your blog becomes a living, breathing thing with which you can communicate with potential customers.

Another great thing about a blog is that it showcases your site as alive. While sites are mostly comprised of static pages, simply having that information up on the Internet does nothing to tell your readers that your business actually still exists. Having a blog makes your page seem fresh, and even people who are not sticking around to read your blog will be more likely to surf around on your other pages if you have a blog that stays recently updated. This means that youre still around and will likely answer queries if the potential customer has them.

Additionally, a blog is a great place to advertise things that are going on with you or your business. For example, if youre offering a promotion or are planning on being away from your business for a while, having a blog is the best way to get the word out. You can even upgrade to video blogging if youd like to surf the height of the technological waves.

In short, having a blog is an excellent way to reach out to any niche market of your choice. A well written, thoughtful blog can add credibility to any website and encourage greater traffic and eventually greater conversions. For people looking for the best of Internet marketing through niche advertising, give a blog a try.

Establishing Your Online Credibility by Blogging

KeywordsWhy The Use Of Low Competition Keywords Could Mean More Sales

One of the best ways to advertise these days is through pay per click advertising. Done the right way, it can literally boost your site hits and even your revenue by millions. For those who understand how applications like Google Adsense works, pay per click advertising can be cost effective and just plain old effective in an overall sense.

Why The Use Of Low Competition Keywords Could Mean More Sales

However, if mismanaged, pay per click advertising could be extremely costly and just as ineffective. Many people who use pay per click advertising spend hundreds or even thousands of dollars each year for clicks that dont go through . Whats the difference between those who use pay per click advertising effectively and those who do not?

One of the major things you can do to up your success rate (and lower your costs) when it comes to pay per click advertising is to go for low competition keywords. For example, a very high competition keyword might be car. This is the most common word that comes to mind when people think of motorized vehicles, so the cost of buying this keyword for pay per click purchases is very high. Any time somebody clicks on that ad thats targeting the word car, the cost to the company putting out the ad is quite high.

For bigger businesses, this might be fine. However, if youre a smaller car dealership, you might have better luck going for auto, which is a synonym for car yet a keyword with a lower competition level. These words will still show up when potential customers are doing searches (most people who are searching for car will likely search for automobile), and even if the event that the customer doesnt search for auto, the keyword is related to car. Google and other search engines understand the magic of synonyms, and you could get included in a search for car even if you didnt buy the keyword!

Using low competition keywords is a great way to get a lot of attention for much less money. When you sign up for pay per click advertising, be sure to do some research first and come up with commonly searched for terms that are lower competition. Dont just go for the most obvious words while it might seem that this would get you more advertising bang for your buck, remember that youll be paying out considerably more bucks for what might not even be a worthwhile bang.

In following articles, we talk about the best routes of finding these low competition keywords that will help you keep costs down while boosting site viewership. It might sound too good to be true, but effective pay per click advertising is a great way to get the attention of niche markets – and it doesnt have to be expensive!

Why The Use Of Low Competition Keywords Could Mean More Sales

Get Your Completely FREE Training Guide:

© 2018 Scotty Barker-All Rights Reserved www.ScottyBarker.com