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Posts Categorised: Offline Consulting

Bridging The Gap Between Online And Offline Companies

Bridging The Gap Between Online And Offline Companies

Bridging The Gap Between Online And Offline Companies

With the advent of the Internet over the past couple of decades, it seems as though everybody and their mother is on the Internet. Of course, the level of proficiency that individuals and companies have when working with the Internet is as varied as thereĀ are clouds in the sky. Some companies have really figured out how to use the Internet as a formidable marketing tool and are experts of the highest degree others are still wondering what www happens to stand for.

If you happen to be an online consulting company who works with businesses in order to help them better their online image, youre likely familiar with working with clients who run the gamut when it comes to technical savvy and expertise. However, have you considered the vast untapped world of the offline business?

Bridging The Gap Between Online And Offline Companies

It may seem as though everybody has a website, but the fact of the matter is that there are millions of businesses out there who dont have an Internet footprint at all.

This represents a significant portion of businesses in America and across the world. It can be more difficult to reach out to these companies since, well, if they dont have an Internet presence and youre an Internet consulting company, you need to be able to find an arena in which to promote your services and convince these offline businesses that its worth their time and money to go virtual.

Of course, it shouldnt be difficult to outline to a business why working on the Internet is a good idea. Remind an offline business about the huge amount of commerce that happens over the Internet and all of the potential clients who are looking over their business when they get on the Internet to search for companies to fit their needs and wants. Particularly with the younger generation, the first place that people look when they want to buy an item yet dont know where to go is the Internet! Having a website is no guarantee that youll be able to get every single client that stops by, of course, but remind them that if they dont have a presence on the Internet theyll miss 100% of these potential leads!

Remember that there are a great deal of businesses that are not on the Internet. If youre a savvy consulting company, youll consider this untapped resource as a potential outlet for new business. After all, while the competition is zigging to keep up with the online crowd, youll be zagging and reaching out to a group of potential customers that are constantly overlooked.

It may seem as though everybody is on the Internet, but there are millions who are not. Reach out to this group of people to both help their business while bettering yours at the same time!

Specialization For Offline Consultants

Specialization For Offline Consultants

Specialization For Offline Consultants

The world of offline consulting is massive. There are so many opportunities and such a wide variety of ways to help an offline business find success online.

In this section of the guide, you will find a list of services that many offline consultants are performing today in their own consulting companies. It is impossible to list every possible service opportunity but let this list serve as a starting point and you can create your own unique ideas from there.

Specialization For Offline Consultants

Web Design – Creating websites, company blogs, mobile sites or specialized sites to meet a businesses particular industry needs.

Website/Blog Maintenance – Once a site goes live, it needs to stay current. Many companies do not have the time or expertise to do this themselves so it presents a fantastic consulting opportunity.

Search Engine Optimization – Once a company has a website live on the internet, they need to make sure the site is found by potential buyers. SEO services can be an easy sell if the client sees the potential payoff of being ranked high on search engines. Google Places is a must learn for local SEO.

Media Buy Campaigns – Most companies have advertising budgets and they understand that their audience is surfing websites like Facebook. Helping companies run effective Pay Per Click campaigns on these kind of networks can be very profitable for both the consultant and the offline company.

Lead Management – Generating and managing leads found through online methods can also be a profitable service. If you can help a company capture warm/hot leads online and turn them into buyers, you will have repeat business for a long time.

Domain Registration and Hosting – While these are both very inexpensive things to setup, most offline companies dont even know where to begin. This is a very easy way to help a company and make a nice profit as a consultant.

Social Media Management – Ask any local business if they think Twitter and Facebook are important and they will agree. They will also be willing to pay credible consultants a management fee if they can take care of the companys social media profiles.

Mobile Marketing – Mobile media is exploding and offline companies are noticing that most of their customers are carrying around hand held devices. Turning those devices into marketing messages for a local business is something that many of these companies would be very interested in learning about.

Video Marketing – Once a business has a website and/or company blog running, they are going to attract an online audience. A great way to extend more value to that online audience is showing them videos of the company in action. A restaurant owner can show behind the scenes footage of the kitchen, a dry cleaner can show the detailed process they follow to make their clients clothes come out clean and perfect every time.

There are many other opportunities available to a consultant when it comes to working with offline companies. In the end it all boils down to your interests, your skill set and what the customer sees as the highest value in terms of return on investment.

Offline Consulting: Real World Realities

Offline Consulting: Real World Realities

Offline Consulting: Real World Realities

If you work with Internet consulting, its likely that most of the business you do is online. Most clients who already are web savvy enough to get online and go hunting for the help they need to make their businesses a success wont necessarily require you to meet in person. In fact, the beauty of working online is that it means that you can expand your clientele to around the world. Even if you live in Texas, theres absolutely no reason why you shouldnt be able to work with clients in Singapore or South Africa or anywhere in between. The only limit is time zones!

Offline Consulting: Real World Realities

However, if youre reading this article, it means that youre interested in trying to network with a different genre of client, the ones who are not yet on the Internet. Even for people who are offline that would like to make the switch to a virtual marketplace might not necessarily have the skills or the equipment to work with you over the Internet.

This is all well and good as a consultant youll be able to instruct those who are unsure of how Internet marketing works and help them get the virtual presence thats all but required of businesses in the modern era. The trouble is that with offline customers, youll often have to make the first steps in an offline fashion. Which, essentially, means getting back to basics and wooing clients the old fashioned way.

If youre looking to make a dent in the offline consulting world, as yourself an honest question: are you comfortable with meeting clients face to face? With so many methods of communication available through the Internet these days, its not surprising that many who work in online marketing never eve see the people that theyre working with. But if youre looking to recruit clients from a group of people who might not even have personal computers, youll have a bit of a hard time doing business with them over the Internet. This means that youll need to brush up on your social interviewing skills as well as your ability to schmooze in person. Remember those networking classes you took in high school and college? Now is the time to put them to work!

Some of the necessities for those who are looking to work with offline clients include reliable transportation, a good wardrobe, and emergency plans for things like childcare. IF youre working with clients face to face, you have to be able to carve out time in your schedule to attend only to them. Many who work virtually have forgotten about these basic business tenants but if you want to transition back to the offline world in order to find clients, your business practices will have to make that transition as well!

Offline Consulting: Real World Realities

Specialization For Offline Consultants

Specialization For Offline Consultants

Offline Consulting: Is it For You?

Being an offline consultant does sound like a good job to many people. After all, its generally a freelance opportunity that will allow you to set your own hours and work when and where you want. In addition, you get to help introduce people who may not know that much about the Internet to the world of online marketing, which can be a very rewarding job, particularly when youre successful!

Offline Consulting: Is it For You?

However, theres an important question to ask yourself before you get involved in offline consulting namely, are you the right person for the job? Just because you happen to know how to get online and update a Twitter account doesnt necessarily mean that youre the person to help revolutionize sleepy businesses the world over. Of course that doesnt meant that there arent ways for anybody get to the skills to become an awesome offline consultant, but are you ready to take the step right now?

First of all, read these acronyms: SEO, SMO, PPC. Do you know what they mean? The answers are of course, search engine optimization, social media optimization, and pay per click. If you didnt know what these meant or you dont know what they are after having the acronyms decoded stop, do not pass go, do not collect 200 dollars, and do not get into the business of offline consulting. While you might be moderately familiar with the Internet in general, being able to lead somebodys business into the realm of online marketing requires a lot of expertise on your part. If you dont know the lingo, its not time for you to go into business.

Also, sit down and ask yourself if you really enjoy teaching. Essentially, working in consulting is like sitting down and explaining a subject from its very roots, particularly if youre going to be working with offline clients. The vast majority of these clients will have zero tech savvy at all, so you need to know how to be patient and explain the very technical in ways that laypeople will understand. Even if you do know what SEO means, its unlikely that your offline client will know what it is. If youre willing to take on the role of being a teacher as well as a consultant, youre already halfway toward making this job a reality, but if youd rather deal with those who dont need to have their hands held throughout the process, you might want to look elsewhere for employment!

Examine your motives and your own personal characteristics before embarking on this exciting and yet challenging career. Having a little bit of self-knowledge will get you and your clients far! In the event that this isnt the career path for you, be honest with yourself you and your potential clients will be much happier this way!

Offline Consulting: Is it For You?

What You Need To Know To Be A Successful Consultant

What You Need To Know To Be A Successful Consultant

What You Need To Know To Be A Successful Consultant

If youre working with clients in the offline world, you need to cultivate the same values you have while working online. If youre looking to be a consultant of any kind, there are certain tenants you need to hold dear. Weve compiled some of the most important for you to take a look at, internalize, and understand. Once you do, get out there and show everybody what youre made of when it comes to consulting!

What You Need To Know To Be A Successful Consultant

Listen to your clients. There is a fine balance between offering valid advice and being pushy. At the end of the day the client is paying you for the advice you can give and also for getting the job done in a way that they deem satisfactory. It may be frustrating when you have a brilliant idea and yet the client seems stubborn, but youll have to give in to the one paying your bill at the end of the day. Remember, always offer advice, but understand that the last decision is up to the client. You dont want to be in the position of going against the clients preferences and then finding that your suggestion didnt turn out as planned!

Quickly establish rapport. Out of all the businesses that you could be going into, consulting is very much based on the relationship that you have with the client. A great relationship with one client can lead to them coming back to you the next time that they need a job done, as well as possible job referrals. Make sure to treat each and every client as if theyre extremely important because they are!

Honesty is the best policy. Clich, yes. True? Very much so. You are a consultant in order to offer the clients the advice they need, when they need it. The desire to please the client may be strong and is very important but dont sugar coat unpleasant truths. If something is going wrong, the client needs to know as soon as it is convenient. Dont be afraid to let the client know when something may be a bad idea. Of course, if the client is very particular about having things done a certain way thats a choice thats entirely up to them, but never tell a client that everything will be fine if it wont.

Flexibility is key. One of the reasons why people hire consultants in the first place is due to the degree of flexibility that they can offer. Be prompt with your response times to emails. Give your clients your personal number. Stay on alert for them, and if they have time to do business with you at nine in the evening, its probably best for you to take them up on it. This doesnt mean that you need to let the client dominate your entire life, but being able to respond to queries and work requests within a short period of time is what makes good consultants great.

Dont overprice your services. It can be very tempting to charge clients an arm and a leg for your help, particularly if youre a consultant with years and years of experience in the industry. Successful consultants though, are just worth their weight in gold theyre aware of how much theyre worth and charge the client accordingly. This is not to say that you shouldnt charge what youre worth, but if youre charging a rate thats significantly higher than that of your competition, youd better have a convincing reason why this is so.

Dont undercharge for your services. On the flip side of the charge equation, be sure not to undersell yourself, either. First of all, it can be difficult to make a living at consulting if youre not charging the proper prices. Second, no client likes the prices to be raised in the future, and no client is ever going to tell you that you dont charge enough!

Dont put all your eggs in one basket. The true nature of consulting work is that its a little bit unsteady some weeks it might seem like youve got clients falling out of your ears, while others nobody ever seems to be calling. To this end, its important to spread out your business among many clients, and not just to rely on the services of one major company. After all, as a consultant youre not a permanent member of the company, and its entirely possible that one week theyll find somebody that they think can do the job better or they decide that they just dont need a consultant anymore. Spreading out your work options means that youve got backup incase somebody bails!

Take as much work as you can, but never compromise quality. If youre really reelin em in, thats great news. However, even if you have a thousand people knocking at your door, youll need to have the discipline to tell some of them no. Never take on more work than you can handle. Being a consultant means that your reputation is extremely important and anything that goes toward tarnishing that reputation is anathema. If you have a thousand potential clients but can only take on two, commit to your 2 clients and help the other prospects find a solution by recommending other consultants (great networking opportunity for you) or at least having a checklist that they can use to find a good consultant. This might bring you their business in the future.

Current clients are more important than gold. This is true for obvious reasons namely, your current clients are the ones providing you with revenue. Whatever you need to do to keep these clients happy and on your side is priority number one. Most literature out on the Internet is dedicated toward helping consultants find new clients, but theres very little stressing the importance of the clients that you may already have. Keep them coming back for more and keep them wanting to advertise your services out to others, as well!

Never stop looking for new clients. Its important to keep your current clients happy and pleased with your work, but you also need to constantly monitor the market for new leads. At least one third of the time you spend at work during the week should be dedicated toward canvassing the wires for potential new clients. Remember that most leads dont pan out, so even if youve got a lot on your plate, you should still be looking for more work. Who knows, you might end up landing your next major project or an opportunity that will lead to your magnum opus project as a consultant tomorrow on CraigsList! Be sure to take the time to look.

Credibility is the most important thing. Clients will first contact you because of your skills that you bring to the table. If they need an consultant to help them with their online marketing, they may turn to you because you have a distinguished record of clients assisted, or maybe your own online business is extremely successful. Whatever the case, once they contact you due to your skills, theyll stay around because of your credibility. Do you keep your promises? Do you get projects in on time? Are your opinions honest, even when they arent the ones that the client would like to hear? If you market goods and services to your clients, are they ones that the clients might honestly be interested in or is it shameless promotion? Building a reputation of credibility will take you far as a consultant and if you end up with a record for poor credibility your business will go belly up faster than you can say, you lied. Keep your clients and your business be honest.

What You Need To Know To Be A Successful Consultant

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