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Posts Categorised: Online Biz Fundamentals

How To Find Free Marketing Ideas For Your Business

Finding Free Marketing Opportunities For Your Business

How To Find Free Marketing Ideas For Your Business

Savvy online business owners can take advantage of all the free marketing  ideas plus free advertisement ideas and opportunities the Internet has to offer. In order to maximise the results by using free marketing solutions, you’ll need to put in a little bit of elbow grease and quite a few hours of time, but once you get the hang of it, you’ll be astonished by how well you can get the word of your business out there and start seeing real conversions.

How To Find Free Marketing Opportunities and Ideas

Finding Free Marketing Opportunities For Your Business

The best way to go about marketing your site without spending a dime is definitely the social media route. There has been a literal explosion of interest in sites such as LinkedIn, Facebook, MySpace, and Yelp in recent years, and any online business owner whos interested in getting the word out about their products and services would be foolish to not take advantage of these congregation spots.

The trick for making social media marketing effective is the method in which you go about it. Many business owners simply sign up their businesses for accounts and then send off hundreds if not thousands of friend requests and expect interest to come flooding back in.

The reality of the situation is that free marketing ideas is not that easy and a smaller approach is definitely much more economical insofar as generating real interest in your business is concerned. Start by friending smaller groups no larger than twenty people. If somebody sees that you’re trying to friend over two hundred people, chances are theyll think youre a spammer and not reply to your query. Smaller groups make you look more genuine and interesting. Also remember only to friend groups and individuals who have a stated interest in the product or services that you sell; to do otherwise is considered spam.

When sending out news feeds on these sites, the number one rule to consider is keeping your send-offs interesting. Before you send anything out, be it a tweet or a status update or an email announcement, take a minute and think about whether or not what you’re sending out is relevant or interesting. People will enjoy hearing about your product offers occasionally, but not three times a day. Again, you dont want to come off as a spammer, because then people will stop friending you and the whole process will be for naught.

Also, be sure to take the time to look at the profiles of your friends and occasionally comment on what they have to say. This helps build your credibility as a friend and show that you take an active interest in the people who are following you on the social networking sites. Once again, more personable and less spam-like makes your social media marketing strategy much more effective.

This was all about Finding Free Marketing Ideas For Your Business.

 

Be A Master Of Your Niche For Business Success

Be A Master Of Your Niche For Business Success

Be A Master Of Your Niche For Business Success

One of the most important things that any business can have, whether online or not, is legitimacy and successful business ideas. If customers think that a particular business knows how to get a job done correctly or sells flawless products, not only will they come back, but they’ll also offer your name to others. And all business owners crave that word of mouth referral like nothing else, as its marketing gold.

Online And Offline Business Success-How To Be Successful In Business

But how to get that reputation? With online businesses, it can be a little bit more difficult to cultivate word of mouth recommendations simply because your customers might be from all around the globe, and thus are less likely to ask each other for referrals as compared to neighbours in a single community are. Like everything else about online businesses, its possible to get that reputation you want going, it just requires a bit of ingenuity and unconventional thought.

One of the best ways to start building your reputation and online business success is to start off with a bang give away free content. This doesn’t mean that you need to give out free products; though, certainly, if you can afford to do so, freebies are a great way to get a customers attention. What you can do, however, is start giving out your advice. If you’re a construction company, set up a how to fix it section on your website that anybody can visit. If you’re a shoe repair shop, make some videos about how to do simple things like fix shoelaces and upload them to YouTube. This is a great way to draw in potential customers who may not have originally been looking for your services or advice, but these surfers can quickly become customers if they believe in the strength of your advice.

Another great way is to get involved with online forums relating to the product or services that you sell.

If you’re a car repair shop, consider joining some forums based on car repairs and start offering up your free advice on the subject. Most of these forums allow their users to post signatures, which are little text/picture snippets that appear at the bottom of every post. If you use this opportunity to advertise your site, you’ll start generating interest when you build your reputation within that particular forum. Just be sure to actually contribute to the conversations in the forum itself, though most forums have moderators and if your account is deemed to be producing too much spam, you’ll be removed from the community. Not to mention, people who only use forums to place advertisements and not contribute to the topics at hand are looked at with derision. Besides, if the topic of the forum is something that you are interested in and assuming that you started a business in a particular topic, it hints that you are – you might even end up having fun by participating in forums.

Fun? Online business? Who knew?

This was all about Be A Master Of Your Niche For Business Success.

Sell It With Copy

Sell It With Copy

Sell It With Copy

Whats just as important as the quality of your product and the organization of the site its located on? The copy that sells it, of course!

Consider your copy the same way youd consider yourself before going on an interview for a job. Youd be clean, youd look professional, and you might even rehearse a little bit about what you were going to say. Your copy should present itself like its going in for an interview as well this is your business speaking for itself, after all!

What are the cornerstones of good copy? Well, lets start off with the obvious good copy is first and foremost well organized and free of grammatical errors. If your copy is hard to read and misspelled, it looks unprofessional which sets off red flags in the mind of your customers. Dont let the incorrect usage of semicolons drive away potential revenue. Also, if nothing else, be sure to run everything through spellchecker before putting it up.

But if you want your copy to truly pop, youll need to do more than make sure that you cross your Ts and dot your Is. Good copy can accurately describe the product or services that you sell, as well as inform the customer why your product and services are better than whats offered by the competition. It paints you, the seller, as credible and honest, and it adds a touch of urgency to the transaction, convincing the customer that its in his/her best interest to make a purchase as soon as possible. Good copy is convincing, but not overbearing.

There are two obvious ways to go about getting good copy for your online business. The first is writing it yourself. The second is outsourcing. The first is definitely the cheaper way to go, and even if you are utterly incapable of designing a website, its likely that you know how to work a word processor and use spellchecker. You could write your own copy very persuasively and well.

But this is another area in which potential online business owners should not scrimp. Be honest with yourself. Will you be able to represent your services and products to the extent they deserve – and need to be represented in order to be profitable with your writing abilities?

Many people opt to outsource their copy just as they outsource their web design. Just as there are people who have dedicated themselves to the art of making web pages, there are those who make a living out of writing the copy that fills these pages. Many of these places are also versed in writing copy that will make your website appear higher in search engine rankings, which is a worthy consideration as well.

Either way, be sure not to forget about spellchecker.

This was all about Sell It With Copy.

Finding Relevant Keywords: What To Bear In Mind?

Finding Relevant Keywords: What To Bear In Mind?

Finding Relevant Keywords: What To Bear In Mind?

When doing your keyword research it’s very important that you don’t overlook a very obvious, but frequently overlooked fact: you don’t just want traffic to your site, you want targeted traffic. You want to draw the people to your website who are most likely to buy the product or service you are selling. For that reason you cannot forget to consider the relevant keyword when evaluating your keyword list.

Make sure that the keywords you are targeting are relevant to what your website is promoting. If you find that you have kind of missed the boat you can either renew your keyword list or change some of the content on your website to make it match up more closely with your keyword list.

Finding Relevant Keywords: What To Bear In Mind?

All the search engines consider relevance very highly. If you target keywords that are not closely related to your website, the search engines will find that you have very low relevance and won’t rank your site as high.

Do not get too caught up on one or two word keywords, in almost all cases they will be much too competitive and you will have a very hard time ranking for them. Instead, find a large list of keyword phrases. When you have a 3 or 4 word keyword phrase you may not get quite as many searches but you also won’t have nearly as much competition.

Longer keyword phrases can still deliver a lot of searches, probably not as many as the more popular one and two word phrases, but they will also be much less competitive.

When you first start your keyword research you can use many tools online, some of them are free, some of them are not. If you have a limited budget you should start with the free Google keyword tool. This one tool can give you all the information you need to compile an excellent keyword list.

Again, the basics of a good keyword list is to have keywords that get a lot of monthly searches (around 1,500) and few competitors (usually anything less than 20,000, though this can vary, you have to find your own parameters).

It may take you and little trial and error to find the highly relevant, well searched for keywords that also don’t have a lot of competition. This process can sometimes get a little tedious, but remember a good keyword list is like money in the bank. When you have a highly targeted keyword list you can get a lot of quality traffic to your website and that can relate directly into sales.

To recap, in order to build a top notch keyword list that will allow you to get a ton of very targeted traffic you will need to consider several variables. One of them is to find only the most relevant keyword possible. The keyword must relate directly to the subject of your website. If it does you can have a much higher conversion rate and you can also get a lot more organic traffic.

Where Does Online Income Really Come From?

Where Does Online Income Really Come From?

Where Does Online Income Really Come From?

People e-mail me all the time with the question of how to make money online. Although the question itself sounds simple enough, the reality is that without some direction from you in terms of what your current skill set is you might as well be asking me how to get a job. When you want a job you usually pick a field that you have already worked in or have education in. Making money on the Internet is not a whole lot different.

Where Does Online Income Really Come From?

Chances are you know how to do something that other people need to be educated in. Maybe it’s as simple as you being a plumber. You could easily make videos about how to fix common household problems related to plumbing and sell them for a small fee online. Maybe even give some away as a way to build reciprocity with your audience. If you don’t have a formal education or training, perhaps there is something that you have learned recently that you could leverage into a product.

Something as simple as setting up a proper profile on twitter, YouTube, Google maps etc. might be second nature to you. But a small business owner may not have the first idea about setting these things up. That’s the business that almost anyone could do in their hometown.

It has never been cheaper to start a new business than today. You can have a free website running in less than 30 minutes. There is no excuse for not trying something new every day until you find what works for you. Your online business is no different than the off-line business world. You need to try new things constantly to see what works. Once you find something that works all you need to do is work on scaling it as large as you can.

If you are still asking the basic question, “how do I make money online?” Consider that you might really be asking “what do I want to do when I grow up? If you still don’t know the answer you should probably consider looking at additional education for yourself.

Where Does Online Income Really Come From?

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