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Posts Categorised: Online Biz Fundamentals

lg_link_popularityTargeted Online Traffic Will Blast Your Sales Into The Stratosphere

There are so many ways to get targeted online traffic to your website and it all starts with you and the product or service you have to offer. Of course it doesn’t matter what it is but whatever it is you do have to promote it to be any kind of success. So, you have your product or service now what?

Targeted Online Traffic Will Blast Your Sales Into The Stratosphere

Three words: Promotion, promotion, promotion. You need to promote your product or service and your website. Setting up your website was the easy part. Now you have to find ways to promote it. If you are like most people who are starting an online business you probably do not have much of a budget so to find your targeted online traffic you will have to be creative and do the right things to get ranked high on the search engines’ results pages.

This is very doable and will not cost you much at all, just a little of your time. The first thing you need to know about is keywords. They are called keywords for a reason. Keywords are the ‘key’ to getting that targeted traffic you need to your website. Keywords are the words or phrases people type into the search bar when they are looking for something online. If you have your website optimized with some of the keywords that people are using then you will rank the highest on the search engine results page and people will come to you for what they need.

Those keyword phrases? They are called long-tailed keywords and are like little gems if you can find one. They will get the most targeted traffic to your site. They are used by people who know exactly what it is they want and so they type in those exact words. If you get your hands on one of these long-tailed keywords and no one else is using it…just imagine the possibilities! Sales would go through the roof.

Other ways to get the targeted traffic you want is to write articles and submit them to article directories. Use the same keywords in your articles to connect back to your website. If you can’t write then hire someone who can. This is a very important step so do not just blow it off if you do not consider yourself a writer. If you do not have the budget to hire someone to write your articles then you will have to learn how to do it yourself.

It isn’t hard to write a 500 word article. I will tell you a little secret, if you look around at other articles out there you will be surprised and appalled at the lack of quality content of other article writers. You will soon be so confident in your writing ability that you will consider your articles much better than what is out there.

Make a video selling your product or service. Once again if you are camera shy, hire someone to be your representative in front of the camera. If you don’t know how to make a video then hire it out as well. Keep it professional and you will soon reap the benefits of increased targeted online traffic to your website and hopefully increased sales.

Targeted Online Traffic Will Blast Your Sales Into The Stratosphere

Drive More Traffic Using Search Engine Traffic

Drive More Traffic Using Search Engine Traffic

Drive More Traffic Using Search Engine Traffic

Using keyword search engine ranking to help propel your website to the top of the search engine rankings is one very effective way to drive more traffic to your website all for free.

Besides the free traffic another wonderful benefit of this type of traffic is that it meets yet another criteria for quality website traffic: all the traffic that comes to your website via this technique will be very qualified and targeted.

Drive More Traffic Using Search Engine Traffic

You may be wondering how I can know that, simple, since the people who visit your site are doing a search for a keyword phrase you are targeting you know that they have a big interest in your product or service, they are very targeted.

Don’t worry, I know this can sound complicated… and it can be complicated, but in it’s simplest form it looks a little like this:

Let’s say you are selling a book about improving your golf swing. The whole focus of your website is to help golfers improve their game by improving their swing.

You’ve isolated a list of keywords that are very focused on golf swings. These keywords get decent monthly traffic and relatively low competition.

For this example, let’s say you are targeting the keyword phrase “improve your golf swing”. Using this phrase in your website optimization plan will help the search engines find your site. They will be able to identify that you site is about improving golf swings.

If they believe your website can offer valuable information on improving golf swings to anyone who visits it, they will rank your site very high. Ideally you want your site to be ranked within the first page of results.

So, if someone goes to their web browser and types in the phrase “improve golf swing” and your site is one of the first ones that show up, they will very likely click on the link and be taken to your website.

Since they were actively searching for the term “improve golf swing” you know that they have a high level of interest in improving their golf swing which makes them a good potential customer of yours.

This technique works well for not only your website but you can also use it for distributing articles for article marketing as well as for all your blog posts.

Just use your keywords as the basis for your posts and articles. If you choose the right keywords and submit them to good article directories, your articles or blog can show up in the top ten for that particular keyword phrase… again, good free traffic.

There are a few things to keep in mind: for one thing, the algorithms that the search engines use to determine how relevant any particular site is change frequently.

To be really competitive, especially in a competitive market, you need to stay on top of your optimization efforts (or hire someone to do it for you), but you can still benefit from this method even with just a few simple tweaks to your website.

As a business owner you understand the importance of getting every advantage you can and using

keyword search engine ranking techniques is one of those advantages.

Drive More Traffic Using Search Engine Traffic

KeywordsKeyword Phrases: How does it Work?

Keywords phrases, also called long tailed keywords, are any keyword that is made up of more than one word, usually 3 or more. This is very important for you to know since most of what you do online will most likely revolve around long tailed keywords.

Keyword Phrases: How does it Work?

Most single keywords will just be way too competitive. They will literally have millions of online marketers all competing over that word. That is why the long tailed keywords make so much more sense.

It will be much easier to rank for the term, “cheap golf balls” than it would be to rank for the term “golf balls”. Either way you will still have a lot of monthly searches but you may actually have a shot (pardon the pun) of ranking for the longer keyword phrase.

Don’t get misled by the huge amounts of monthly searches some keywords get. If they are getting hundreds of thousands of searches each month you can bet that there are millions of competitors all fighting over the scrapes.

Why bother? You can easily compile a long list of long tailed keywords. Each keyword can average over 1,500 searches a month. And the best part? You can rank high for most if not all of the keywords on your list.

Just ranking high for one of those keywords might not get you a lot of traffic, but what if you had a list of 20 long tailed keywords, each receiving about 1,500 searches a month and you were able to rank high for all of them? That is a lot of traffic, traffic that you just wouldn’t get if you tried to rank for the much more competitive keywords.

You can use the Google Keyword Tool, which is free, or many other online versions which are not, to find a great list of keywords associated with your niche market. Just start off by using a fairly broad term and then burrowing down to find a nice long list of highly targeted keywords that consist of 3 or more words.

Once you have your keyword list you can then use those keywords for many things such as article marketing and on site search engine optimization (SEO). This will allow your website or your articles to show up high on the first page of Google for a particular keyword. That means a lot of highly targeted traffic to your website… all for free.

Another important thing to keep in mind, you need to make sure that the keywords you choose not only have a decent number of monthly searches, and that they aren’t too competitive, but also that they are highly relevant to the content of your website.

This is another parameter the search engines use to determine the rank of your site. If the keywords that you are targeting do not relate really closely to your website you won’t rank as high for that keyword. It’s not a big deal, just throw out any of the words on your list that don’t relate directly to your website.

Finding the best keywords phrases for your online marketing is a very important step to take to assure your online success.

Keyword Phrases: How does it Work?

Sub Niche Keyword: Adequate Amount of Interest But not Much Competition

Sub Niche Keyword: Adequate Amount of Interest But not Much Competition

Sub Niche Keyword: Adequate Amount of Interest But not Much Competition

You hear a lot about niche marketing online. All that means is to find a little sub section in a market, one that has decent amount of interest but not much competition and fly under the radar. To do that, you will need to find niche keywords for that niche market.

There are many great markets you can make money in online. But you will save yourself a lot of time and effort if you don’t try to go toe to toe with the ‘big boys’.

Sub Niche Keyword: Adequate Amount of Interest But not Much Competition

For example, lets say you want to make money in the weight loss market, which is an extremely competitive market. Why make your life harder than it needs to be by trying to go straight on against millions of competitors? That’s just silly.

Instead, why not find a ‘little’ sub section of that market where there will be much less competition but still enough interest for you to make a very nice living (and remember, this is just one website. You can repeat this method as many times as you want and have dozens of niche websites all making you money).

So, instead of focusing on such a broad term as weight loss, why not find a niche that targets “middle aged women and weight loss”? Or how about “teenage boys weight loss”? See what I mean, you are still in the weight loss market but you are targeting a more precise sub section of the market instead of trying to throw a net over the whole ocean.

Doing this will make it so much easier to make money online. It will just make your life so much simpler and you can find a great list of highly targeted keywords that you can rank for a lot more easily than you would if you went with the broad weight loss terms.

To find highly targeted keywords for your niche all you have to do is to use the free Google Keyword Tool online. Start by entering a broad search term related to your niche, say weight loss for moms. The tool will give you a list of up to two hundred variations of that keyword.

Some of the variations will work, some won’t. But it will give you a great place to start. From there you can drill down even further until you have a nice big keyword list to work from.

You also want to make sure that the keywords you choose are highly relevant to your website. Don’t choose a bunch of keywords that have a high monthly search volume if they are not highly relevant to what your website is all about. The traffic that you get won’t be very targeted and your conversions will suffer.

Finding great niche keywords is one of the most important tasks you can master to have a successful online business. Good keywords may take some time to find but when you do they are like money in the bank. Use the free tools online or invest in some down loadable software, it’s up to you. Just make sure you know what you need to look for and the difference between a good keyword and a not so good keyword.

Sub Niche Keyword: Adequate Amount of Interest But not Much Competition

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