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Posts Categorised: Online Biz Fundamentals

Three Reasons Why You Suck at Internet Marketing

Three Reasons Why You Suck at Internet Marketing

Three Reasons Why You Suck at Internet Marketing

If you spend any time browsing Internet marketing forums online you will see a disturbing pattern of people who call themselves Internet marketers. What they really do is give those of us who do the work of Internet marketing a bad name. I have come up with three things people do that will absolutely ruin their ability to make any money online.

All you do is try to sell me crap.

If all you do online is try to peddle products and offers, you might get some traffic and you may even make a sale or two but you will never succeed as an Internet marketer. You see the Internet as a big shopping mall. I see it as a virtual community.

Three Reasons Why You Suck at Internet Marketing

You would never do business with a real estate agent who was constantly asking you to sell your house even when you weren’t in the market. On the other hand if you knew a real estate agent who was a friend of yours, client, or trusted resource you would probably give your business to them. The most successful off-line business people make themselves available as speakers, as charity event coordinators etc.

You think it’s all about Google.

There is nothing worse than an Internet marketer who is just waiting for the next Google update. You might as well be playing the lottery. You can do all the hard work of search engine optimization and Link building, but if your content sucks you have a very slim chance of ranking well.

One of the best lessons I learned in Internet marketing was to give up on Google and pretend they don’t exist. The funny thing is the more I do this the more they noticed me. Google doesn’t want you to try and game their system, they want you to provide value to the Internet community on the whole. Trust me they will reward you for it.

You think communication can be automated.

You’ve set up your auto responder, your drip feed, and probably some sales pitches to automatically be delivered to people who opt in to your list over a period of time. This is a very poor way to communicate with your list. There is nothing worse than getting an e-mail from someone where the message is clearly out of date. The only reason I get the letter is because it’s part of a chain of letters that will be sent to me automatically until I unsubscribe.

If you are building an e-mail list you really need to consider how you will stay current. As a for instance I don’t use drip feeds or auto responders at all. That’s not to say I don’t do any e-mail marketing, I am building a list all the time. The difference is that I mail my list something that is current in the form of a newsletter which gets broadcast to everyone. If I sent a really good e-mail today and you join my list tomorrow, you will simply miss out on that e-mail.

Three Reasons Why You Suck at Internet Marketing

Make Your Site Cool Using Web Page Keywords

Make Your Site Cool Using Web Page Keywords

Make Your Site Cool Using Web Page Keywords

Finding the right web page keywords so your website will show up on the first page of Google, and other search engines, is the main goal for internet marketers. The good news is that it really is not that hard to do, with a little patience and a little practice you can optimize your web pages and benefit from free traffic too.

It is really quite simple, if you do it the right way and you get that coveted first page ranking for your website, you will get a lot of traffic, quality targeted traffic, for free.

Make Your Site Cool Using Web Page Keywords

These are called organic searches. Someone will go to their web browser and type in a search term. Let’s say someone is looking for golf balls. If they search for that term and if you’ve optimized your web pages with those keywords your website can show up very high in the search results.

This is called Search Engine Optimization (SEO) and it is a great way to get a ton of very targeted traffic which is completely free.

By ranking so high it also gives your site a lot more credibility. The average internet web surfer does not really know that much about how it all works. For that reason, many people assume that the websites listed on the top of the results pages are the best.

And in a way they are, they are the best at optimizing their web pages so they can cash in on all that organic traffic.

So, how do you benefit from using these keywords to land on the first page of the search engines? Well, the first thing you have to do is compile a list of keywords. If you really want to benefit from a top ranking you need to target the keywords you use very carefully.

It’s easy to think that you should grab all the most searched for keywords in your niche, but that very rarely works because those keywords are just too competitive.

A much better, and more efficient, strategy is to find keywords that are made up of 3 – 4 words. These long tailed keywords won’t get the huge hundreds of thousands of searches, but they will get plenty of searches a month and they won’t be so competitive that you can’t rank for them anyway.

If you choose a dozen, or more, of these long tailed keywords and each one gets say around 1,500 searches a month, you stand a very good chance of ranking for several of them, not just one.

That will provide you with plenty of traffic and since the traffic you are getting is from people who are searching for the exact keyword (and item) that you have to sell, you will get a lot of sales.

It’s just not that hard to optimize your web pages for search engines. The better you get at adding the best

web page keywords, the more organic search results you will get. That is free traffic and you will make more sales and have a much higher rate of return on your investment of time. Other than time, it’s totally free.

Make Your Site Cool Using Web Page Keywords

SEO Pricing: Have A Word With Your Wallet

SEO Pricing: Have A Word With Your Wallet

SEO Pricing: Have A Word With Your Wallet

Most people understand that their primary role as an online entrepreneur is to drive as much quality traffic to their website as they can get. There are many ways to do that and most people will use several methods to get the best result. Search engine optimization (SEO) is one of those methods. Before you dive in and hire a company to do your SEO for you, you will want to check out seo pricing.

SEO Pricing: Have A Word With Your Wallet

There are companies online that specialize in doing all the seo your website needs. The prices for such services will vary depending on several variables. For one thing, the number of keywords you will be targeting in your seo campaign. The more keywords you want to target, the higher the cost will be.

The more competitive the keywords you use, the higher the cost will be too. SEO isn’t a “set it and forget it” method. It will take ongoing attention. That’s why the more competitive keywords will cost more, they will take more time and attention.

Most SEO companies will sell their services in packages. Usually they will be divided up something like: 1 – 10 keywords, or 11 – 50 keywords,etc. The package you will choose will be based mostly on your budget.

Another important element to website SEO is back links. Many times companies will set their pricing structure on the number of back links they are creating.

Back links will gain more importance, and cost more, if the link comes from a highly ranked site. A back link from a website that has a PR4 rank will be priced differently than a PR8 website.

The truth is for most new, and smaller internet marketers, seo campaigns are out of bounds from a financial point of view. But that doesn’t have to mean that you can’t still benefit from seo optimization.

There are many places online where you can learn to do simple seo techniques that will allow you to benefit from optimization techniques. You can use these methods for your website, your blog posts and your articles.

If you do decide that you have enough of a budget to hire a company to do SEO for you than you need to carefully check them out. Find out what they will offer, how much it will cost and how much time and attention you can expect to get from them.

It’s also a good idea to find out what other people have to say about the company and their services. This can be a fairly big investment and you want to make sure that you hire a company that knows what they are doing, and can really help you get the results you want.

You also want to make sure that there are no surprises, that you know exactly what you will get and how much it will cost. Having a written contract in place is very important too. That way there can be no misunderstanding; both parties know what is expected of each other and how much it will cost.

When it comes to seo pricing remember that cost is only half the issue. You want to make sure that you get the service and results that you are really looking for.

SEO Pricing: Have A Word With Your Wallet

Easily import content from Blogger to WordPress

Easily import content from Blogger to WordPress

How to Get Started in Blogging?

The internet hasn’t been around all that long, but it has quickly become a part of our daily lives. Even if we don’t go online every day, you can bet that the people and businesses we deal with do go online every day. But regardless of who is going online or why, it all comes down to one thing: communication. One of the most popular forms of this is the blog. But what is blogging? That’s a straightforward question, so let’s take a look at the answer.

How to Get Started in Blogging?

The word ‘blog’ derives it name from a combination of the words ‘web log’. When they first started, that’s exactly what they were. Most people would use them as a form of an online journal of their daily lives, and many of them would only share their blogs with family and friends. Then came what are commonly called mommy blogs. These were blogs typically started by stay at home moms to communicate with other moms, but they also added some elements of making money to their blogs. Next were the flat-out money making blogs which tend to be more contrived; with each post being designed to maximize the revenue of the blog.

So, when someone asks “what is blogging?”, the best answer is “it depends”. That’s because each type of blog requires a different approach. However, there are several similarities between all blogs. Updating your blog on a regular basis, making it look good, and driving traffic to it are a few of the things most blogs have in common.

One of the best things about blogs is that you can start blogging for free. The WordPress and Blogger platforms are just two of the services that allow you to easily set up a blog and to do so for no cost at all. However, you will have to host your blog on their servers, and your domain name will contain “blogger” or “wordpress” as part of it. If you have a blog that’s meant for family and friends, then this should be okay. However, if you plan on making money with your blog, then you need to buy your own domain name and hosting.

To get started, figure out what you want your blog to be about. Once that’s done, you can think of a name for your blog. The next step is to go to whichever blogging site you want to try (Blogger, WordPress, etc.) and sign up for an account. If someone else already has used the same name for their blog (when using the free option), you will have to come up with a different name.

Now you’re ready to start posting to your blog. This is usually done by logging into your blogging account and then clicking on “new post”. Write your post, then click “submit”. There you go! You have just made your first post. Now if some asks you what is blogging, you can say it’s an easy way to have your own site online.

How to Get Started in Blogging?

Online Ad Traffic Is Not Dead

Online Ad Traffic Is Not Dead

Online Ad Traffic Is Not Dead

Have you ever thought of placing a classified ad online to get some online ad traffic? There are so many free ad sites out there you should never have to pay a dime to put ads online. There are people who will tell you that those free sites are so congested that your ads may not ever be seen but if you choose to not place that ad then that will surely be the case, won’t it? Talk about shooting yourself in the foot.

Online Ad Traffic Is Not Dead

Place the ad on the free sites. You never know, the one person who really needs what you are selling may just be looking there right now. Why anyone would ignore such a good resource is beyond me but even I know someone who has listened to the naysayers and she has not been very successful in her internet business endeavors because she has no online ad traffic. Just think of the millions of people she could have reached if she had just placed that ad on the free sites.

Learning how to write a n effective ad will put you one above the rest. If you can’t write or are intimidated by the process then hire someone to write it for you. You will need to make sure you have the budget for this.

The cheapest way is to learn to write for yourself. My advice to you is to take a look at what is out there for writing samples on the internet. If you can speak English and can hold a pen in your hand you are qualified to write your own ads. Some of the stuff you find out there is so bad it will leave you shaking your head in wonder as to how they ever got published in the first place. Some of it doesn’t even make sense!

Anyway, you can do this, I have faith in you. First, make a list of, say, ten free classified ad sites you think you can trust. Then, research them to be sure you can trust them. Make sure they are on the up and up with no funny stuff going on. When you get ready to submit your ad, be sure to follow their rules for submitting ads closely. Remember you are trying to get more traffic to you website not the other way around.

Read all of the directions before you do anything. Find out if you can upload a picture of what you are selling. This will help increase sales. The free sites may not allow pictures but check it out and if they do then put one up. It can’t hurt.

These free sites may not have categories of ads listed so your ad may get lost in the jumble but like I said if it is not out there then it surely will not be seen. Use every advantage you can find when it comes to trying to drive online ad traffic to your site. Use the free sites to start and then graduate to paid sites when the money starts rolling in.

Online Ad Traffic Is Not Dead

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