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Posts Categorised: Online Biz Fundamentals

Is Your Hosting Provider Right For Your Business?

Is Your Hosting Provider Right For Your Business?

Is Your Hosting Provider Right For Your Business?

In addition to buying a web address, an online business will need to be hosted somewhere. After all, a website is essentially a collection of graphic and text files uploaded onto a remote server so other surfers can access your files. If you dont have a web host, then what you basically have is a lot of files on your own personal computer that nobody else can see.

The first major choice that an enterprising business owner will have to make in regards to web hosts is if he or she would like a free or a paid web host. There are advantages and disadvantages with both.

Is Your Hosting Provider Right For Your Business?

The major advantage for a free web host is, of course, the fact that its free. Taking advantage of not being forced to fork out cash monthly for web hosting can save a business hundreds, if not thousands of dollars. For those of you who are starting on a shoestring budget, a free web host can be a real option for saving money.

There are several disadvantages inherent with free web hosts, though. The first being advertisements the vast majority of free websites force ads onto their pages in order to pay for the hosting, which can be a major turn-off to visitors. (There are some free web hosts that dont force advertising, but many of these close due to lack of revenue since if people have the option to turn off advertising, most will!) In addition, several of the free web hosts dont allow FTP, or File Transfer Protocol access. While this may mean nothing at all to you at the moment, once your online business really takes off, having FTP access means that you will be able to do so much more in regards to customizing and optimizing your site.

Generally speaking, its much more recommended for businesses to spring for the paid web host if at all possible. There are some places where you can get basic web hosting for under ten dollars a month, and you can switch web hosts at a later date should your requirements exceed the capabilities of the cheaper web hosts.

Should you elect to go with a paid web host, the amount of options out there could compete with the number of stars in the universe. You can choose to be based out of your own country or go international while being based in your own country may seem like the obvious option, if youre trying to appeal to an international crowd and your target is English speakers, being based out of the US is probably the best idea, even if you are located in another English-speaking country. You can choose to pay as little as five dollars a month or as much as five hundred.

Its worth your while to put a good amount of research into the various web hosts out there before settling on one. A general rule of thumb regarding web hosts is that the old adage is true you tend to get what you pay for. However, this doesnt necessarily mean that the 500 dollar host will suit your needs better than a 10 dollar host. It all depends upon the technical specifications of your company and how much service and capabilities you need to keep it running.

Is Your Hosting Provider Right For Your Business?

How Well Is Your Business Thought Out?

How Well Is Your Business Thought Out?

How Well Is Your Business Thought Out?

Obviously, the first place to start with any business is to come up with an idea. What, exactly, is up for sale and what is the best way to attract the customer to the product? This has been the main focus of all businesses, whether online or brick and mortar, for centuries.

For those who already have a traditional business, this is the obvious place to start. Even businesses that primarily work in the real world can benefit from having an online outlet, if for nothing else than to reap the benefits of the worldwide marketing aspect.

How Well Is Your Business Thought Out?

However, one of the most common mistakes that a real world business makes when transitioning to an online outlet is that they become what is known as a brochure website, where the website itself offers little information other than scanned brochures and directions to the store itself. While there is some merit to be had in this sort of website and it is, indeed, better than no website at all this doesnt maximize the potential that the Internet has in furthering the cause of businesses.

For businesses who are looking to transfer from the real world to the digital one, its recommended to consider looking at the website as if it was the main focus of the business, rather than a peripheral concern. If a business owner was starting from scratch with a website and trying to sell the product, how important would the website itself be? It would be vital, because the website is the medium that sells the product. Websites who have real world businesses should view their site in the same way.

For those who are looking to start an online business from scratch, the most important thing to do is research. What are competitors offering in the field? How much are they charging, and what do their websites look like? Try Google searching for others who are offering the same things that you would like to sell, and check out their quality and pricing.

Next, sit down and consider how you can improve upon what your future competitors have already brought to the table. Do most of the sites you see have uninspiring websites or difficult navigation? Take note and make sure not to make the same mistakes when its time for you to launch your own site.

Remember that your online business doesnt have to necessarily be unique in order to be successful. It just has to be a more appealing option to the consumer than the others already on the market. Take note on what your competition is doing and envision making it better. Theres no need to reinvent the wheel to find success but if you can package it better or get it out faster, thats a major step in the right direction!

How Well Is Your Business Thought Out?

The Crux To Get Money Online

The Crux To Get Money Online

The Crux To Get Money Online

Do you have enough online web traffic? Probably not. This is a big deal if you really want to make some decent money online. You need people coming to your site if you want to sell stuff. It is just that simple. Getting those people to your website may not be so simple though. There are many ways to try to increase traffic to your website that you may have success with.

The Crux To Get Money Online

Write articles that are targeted to your niche and have unique content. Submit them to article directories and, if they are good, they will direct people to your website where they will hopefully buy what you are offering. Quality content can go a long way to increasing traffic to your website. Just be careful to follow the directions and rules of the article directories. If you don’t they will not publish your articles. This would be defeating the purpose of trying to get traffic to your site.

Use techniques to make people want to come back to see your website. The more someone comes to your website the more likely they are to buy something at some point. Try some giveaways like an free report on something that has to do with your product or service. If they like what they see and get from you, who knows, they might even refer their family or friends to your site. Hey, how about that? Instant online web traffic.

Make sure that you know and understand all about search engine optimization and using keywords to your advantage. Using keywords correctly is basically the backbone of getting good business to your website. Your search engine optimization will have to be tweaked every now and then so stay up to date on current changes so you can implement them immediately.

Find yourself a good keyword tool to use and search for keywords that no one else is using. It may seem like you are searching for a needle in a haystack but when you do come across one of these little gems you will be laughing all the way to the bank. Especially if it what is called a long-tailed keyword. Long-tailed keywords are phrases searchers use to find specifically what they are looking for. They really spell it out so the keywords end up being more than one or two words.

Just make sure your keywords have at least 1500 searches per month and no more than 20,000 competition in the search engine results pages. These numbers are not written in stone but they are a great jumping off point for starting your keyword research. The more you get into your keyword research then the better you will get at spotting a good one.

Start a blog of your own and post regularly. The more you post the more traffic you can get to your site. A good parameter to go by is to post once a day to your blog. If this is not possible then post at least two or three times per week. Do not post more than once a day or you may be considered a spammer and the search engines would rank you very low on the results pages and you would not get any online web traffic.

The Crux To Get Money Online

5 Blog Traffic Tips You Need Today

5 Blog Traffic Tips You Need Today

5 Blog Traffic Tips You Need Today

If your blog is not getting the amount of traffic that you desire, you may need to employ a few simple techniques to help increase and retain your audience. In my experience successful blogging comes down to good content, frequency, social participation, effective promotion and retention.

5 Blog Traffic Tips You Need Today

Every blog needs to start with a base of good content. What I have learned is that it’s not just the message you are delivering, it’s how you are delivering it. As a for instance I have all but given up on writing articles for my blog. Instead I have chosen to do all of my posts as video. This has not only increased my traffic, it has improved the participation in the form of comments. Think about the audience you want to attract, how will you educate, entertain and engage them?

The number of times you update your blog will directly impact the size of your audience. If you only update once a month people will get used to that and not necessarily check back very often. If you update every day your audience will grow much faster. Now I understand that in a perfect world we can’t all fill the YouTube video every day and post it to our blogs. But you can set a reasonable goal of at least 1 to 2 times weekly. The frequency of your updates mixed with the quality of your content will directly dictate how quickly your traffic grows and how viral your posts are.

Many bloggers make the mistake of turning off or moderating the comments on their blog. An even bigger mistake is when bloggers delete comments of a negative nature. I have learned to allow anything that is not spam to be posted as a comment on my site. Recently someone even commented on my physical appearance in a negative way and I replied with laughter and acknowledged the flaw. This not only helps to make your blog appear more genuine, it also helps for people to feel some sense of community there.

The easiest way to promote your blog for free is using a few simple tools. The first I will point you to is the SU.PR plug in. This plug-in is brought to you by stumbleupon and allows you to auto post your new blog entries to twitter and Facebook. The second tool I want you to test is the sharethis plug-in. This plug-in allows your users to easily post entries to digg.com and other social networking sites.

One of the best ways to retain users is by using a good RSS feed management system. Google feed burner is the best free service I have found. The great thing about this service as it allows you to put an e-mail subscription box in your sidebar. Every time you update your blog Google will mail a summary and link to the new post. There is no limit on the size of your mailing list and it doesn’t cost you a dime to maintain it.

5 Blog Traffic Tips You Need Today

You Are Not Scalable - Your Content Is

You Are Not Scalable – Your Content Is

You Are Not Scalable – Your Content Is

I was talking with one of my coaching clients yesterday, who was complaining to me about time management problems. It seems that she can’t find enough hours in the day to make videos, write articles and participate in the global conversation online.

Normally when I hear this problem I know that most people who complain about time management are actually time wasters. Case in point: my client was spending an hour each day making cold calls which she felt was a good utilization of her time. Entrepreneurs love to make justifications for the things they do and cold callers are no exception, in many cases we can always look to the one or two really good customers who we have found through a cold call to make it all worthwhile.

You Are Not Scalable – Your Content Is

What my client didn’t understand was that if she spent that hour each day publishing content to the Internet she would be much more effective over the long term. Filming a five-minute video and putting it up on YouTube is very easy. It’s also very easy to get 1000 people to view that video. YouTube is now the second largest search engine in the world next to Google. If 1000 people watch your video, it’s the equivalent of making 1000 five-minute phone calls.

Start thinking about the messages you want to get across to your audience and start thinking about the mediums you want to use to deliver those messages. I prefer to use articles and video to deliver my messages. Increasingly my audience has been growing exponentially because I spend more time putting content out and less time talking to people one-on-one.

I am not saying that you should completely replace face-to-face or telephone communication, I am suggesting however that you find ways to maximize that communication and leverage it to a larger audience. As a for instance yesterday I spent 30 minutes on the phone with one of my trainers. We did a question-and-answer session that was intended for a larger audience. This call was recorded and will be heard by thousands of people.

Lately when people have been asking me for mentoring or business coaching and they don’t have any money to pay for my time, I have been asking them to do recorded calls with me that I can later release on my blog. These calls will be a valuable tool for me to recruit new clients, so even when I give up some of my free time, I am able to monetize it down the road.

You Are Not Scalable – Your Content Is

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