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Posts Categorised: Online Biz Fundamentals

Business Blogging

Business Blogging

Business Blogging

Blogging used to be an activity reserved for writers or people with special interests or hobbies. Now, blogs have exploded and are among the most common type of site found on the web. Most active, current businesses have at least one company blog to keep their customers and prospects up to speed on the latest news, ideas, breakthrough, announcements, etc…

This short report will cover the most critical items you need to be aware of when it comes to blog marketing for your business.

Business Blogging

Own Your Blog: There are so many different blogging platforms to choose from. Some are free and others are paid-for services. If you are a serious business looking to use a blog as a long term relationship building medium for you and your clients, make sure you own your blog. This means that you should host your own blog and have full control over its contents. Free blogs are ultimately controlled by the company who provides the blogging service. Treat your blog as you would any valuable company asset.

Content is King: This saying is almost cliche these days but it remains as true as it has ever been. If you are going to use a blog to market your business, make sure that you only publish high quality content that is representative of your company and your philosophies. Outsourcing your blog writing to someone outside of your industry would not be a smart move. If you are a small business owner, you should have a direct hand in the content creation. You may not write the content yourself but you should provide input and guide the blog. You are the ultimate expert and you need to work with your team to make your blogs content showcase your company value.

Regular Updates: Nothing looks worse than a blog that has old content that is not even relevant anymore. If you are going to have a company blog, make sure you also have a regular blog updating schedule. It doesnt have to be weekly but at least once a month. Make sure that the content is unique and interesting enough the pique the interest of your readers. This is your chance to build long term relationships with customers and prospects. Frequent and useful updates go a long way in this department.

Content Variety: A blog is your opportunity to be real and interact with your audience at a more personal level. Use your blog as an opportunity to share videos, photos, interviews, interesting presentations, tutorials, demos or even sample training lessons showcasing your specialty. The more variety you build into your blog, the more likely it is that people will return for more.

Search Engine Optimization: The very nature of blogs lends itself nicely with search engine optimization. Every time you add a new blog post, you are essentially adding a new page to your site that can be indexed in search engines. Each one of these pages can now be found by people searching for what you offer. Make sure that you have proper SEO settings in place on your blog so that you can capitalize on highly qualified prospects who are searching for information that you are qualified to provide. If you need help with SEO, give me a call 🙂

Business Blogging

Don't Sleep on Video

Don’t Sleep on Video

Don’t Sleep on Video

It’s been out there, so why don’t you have a video made yet that promotes your business and gets you your share of online video traffic? If it is because you are intimidated by the whole process or are just a little camera shy then I only have one thing to say to you. Get over yourself! If you knew how much business you were losing on a daily basis you would try to build yourself a time machine to go back to the beginning and get a video out there for everyone to see right from the get-go.

Don’t Sleep on Video

A good video can take you from mediocre sales to astronomical sales in very short order. All you need to do is make sure it is professional and that it puts your business in a good light. Everyone with an online business should get a video out there to benefit from all the online video traffic that there is available. The numbers are astounding.

Check out what is out there first thing. You need to see what is selling then make your own version. Try to be creative and as unique as possible. You don’t want someone coming after you because they think you copied their video. You need to know about new techniques and effects that have become popular.

If you still are camera shy then you will need to hire someone to be your spokesperson for the video. Use the good sense that God gave you and pick someone who can represent you and your business accurately. You and your video have to be believable in order for people to come to you to buy your product. If you are not believable your customers will not be your customers, they will be someone elses.

Also, if you do not know anything about shooting a video there are videographers for hire who can help you get the professional quality you need to promote your business and be extremely successful. Professionalism means bigger profits for you. If you put out a rinky-dink video you will probably be laughed off of the internet. Sell yourself and your business to get the traffic you need to be a success.

When your video is complete and ready for posting make sure to get maximum exposure and post it to every video hosting site you can find. Basically, go viral. Getting your video out there for people to see is your main objective as soon as it is finished. Obviously, you will want to look at it first to see if it meets your approval. If it does, do not hesitate, get it out there. Your bottom line depends on it.

And do not forget when you sign up to these video hosting sites to put a link to your website in your profile. Search engines will sprinkle a little love on you and rank you higher in the results pages. This is another source of traffic that goes hand in hand with the online video traffic you have already generated.

Go active as soon as it is finished. Obviously, you will want to look at it first to see if it meets your approval. If it does, do not hesitate, get it out there. Your bottom line depends on it.

Don’t Sleep on Video

Seriously Considering Running An Online Business?

Seriously Considering Running An Online Business?

Seriously Considering Running An Online Business?

Starting an online business has become a very popular venture in recent years as more and more people become acclimated to using the Internet in their everyday lives. As little as twenty years ago, the Internet was new to the average consumer and not much more than a novelty; today, its rare to encounter a home in the Western world thats not stocked with at least one computer. Most middle class houses in America have multiple computers at this point.

Seriously Considering Running An Online Business?

What this means is that starting an online business can be profitable if done correctly, given the predominance of the Internet in the average household. People who are naturally entrepreneurial or those who have already started a non-internet based business will definitely have a leg up on the rest of the game, but for the right person whos willing to take appropriate steps to ensure success, starting an online business can be easy, fun, and even profitable.

In general, the differences between online business and traditional businesses are slight but distinct. Here are a few things that potential online business owners should take into consideration before jumping on the Information Superhighway:

Lower start up costs/high effort. One of the greatest things about online businesses is that they typically dont cost much to get started. Theres no need to rent out a space or pay utilities, and there are lots of free avenues to advertise with over the digital waves. However, dont be fooled into thinking that less money invested means less work, because nothing could be further from the truth. Online business owners often feel like their computers are grafted onto their hands!

Be a jack of all trades. Its not good enough just to have a stellar idea or a fantastic service. In order to be successful, you need to be able to do graphic design, understand web server technology, programming, and knowledge of the Internet as a marketing medium. For those that cant do all of this single handedly, outsourcing is an option, but this raises overall cost.

Think globally. This isnt opening up a small Mom and Pop store in your neighborhood. The business will be able to reach all corners of the globe, thanks to the Internet. The good part is that this potentially means more business the bad part is that owners will have to make provisions for costs such as international shipping, and maybe even pay for translated versions of their websites.

Marketers make the market. There are thousands of ways to market on the Internet, including pay-per-click, viral, drip, social networking, AdWords, and many others. Dont know what these things mean? Owners of successful online businesses take the time to learn!

Some of these attributes make working online easier, some may prove to be more of a challenge but they all make online businesses unique!

Seriously Considering Running An Online Business?

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