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Monthly Archives: June 2014
Be A Master Of Your Niche For Business Success
One of the most important things that any business can have, whether online or not, is legitimacy and successful business ideas. If customers think that a particular business knows how to get a job done correctly or sells flawless products, not only will they come back, but they’ll also offer your name to others. And all business owners crave that word of mouth referral like nothing else, as its marketing gold.
But how to get that reputation? With online businesses, it can be a little bit more difficult to cultivate word of mouth recommendations simply because your customers might be from all around the globe, and thus are less likely to ask each other for referrals as compared to neighbours in a single community are. Like everything else about online businesses, its possible to get that reputation you want going, it just requires a bit of ingenuity and unconventional thought.
One of the best ways to start building your reputation and online business success is to start off with a bang give away free content. This doesn’t mean that you need to give out free products; though, certainly, if you can afford to do so, freebies are a great way to get a customers attention. What you can do, however, is start giving out your advice. If you’re a construction company, set up a how to fix it section on your website that anybody can visit. If you’re a shoe repair shop, make some videos about how to do simple things like fix shoelaces and upload them to YouTube. This is a great way to draw in potential customers who may not have originally been looking for your services or advice, but these surfers can quickly become customers if they believe in the strength of your advice.
Another great way is to get involved with online forums relating to the product or services that you sell.
If you’re a car repair shop, consider joining some forums based on car repairs and start offering up your free advice on the subject. Most of these forums allow their users to post signatures, which are little text/picture snippets that appear at the bottom of every post. If you use this opportunity to advertise your site, you’ll start generating interest when you build your reputation within that particular forum. Just be sure to actually contribute to the conversations in the forum itself, though most forums have moderators and if your account is deemed to be producing too much spam, you’ll be removed from the community. Not to mention, people who only use forums to place advertisements and not contribute to the topics at hand are looked at with derision. Besides, if the topic of the forum is something that you are interested in and assuming that you started a business in a particular topic, it hints that you are – you might even end up having fun by participating in forums.
Fun? Online business? Who knew?
This was all about Be A Master Of Your Niche For Business Success.
The 5 P-word Tips for all Copywriting
When settling in to draft original copy for a web project, it is important to keep the five Ps of Web Copywriting in mind. In fact, using this simple formula will make all the difference in how well you stay on track with your objectives.
Here are each of the five Ps along with a simple definition.
5 P-words for all Copywriters
Whenever your task is to convince someone of a need, you must first convince the buyer there is a dilemma that must be addressed. This dilemma or problem helps to set up a sense of urgency, indicating action must be taken in order to take care of the issue at hand. Once your copy presents this problem, then you can begin the process of convincing the buyer you have the solution.
Essentially, your promise is that the subject matter of your sales pitch is going to make everything okay again. For example, if you presented the problem of dirty windows, you now promise that your product provides the best solution available.
Having made a promise or claim, it is now time to put your money where your mouth is. In order words, you are going to present all the reasons why your solution works better than anything else. This is where you make your solution irresistible to the consumer by pointing out how quickly and easily the problem can be made to go away.
After making all the benefits clear, you add the icing to the cake. That is, you make note of what a small cost is necessary to obtain all these wonderful advantages. The idea is to convey that your solution is worth every penny of the cost, even if it may be a little more than some of the similar but obviously inferior products offered by the competition.
This is where you add in one more added benefit with your copywriting. This can be something that is outside the scope of the original problem, but somehow still related. For example, you may note that your product not only makes window panes crystal clear, but will also do a great job on that resin furniture in the back yard. The p.s. is your chance to provide one more benefit and thus nudge a consumer who is on the fence to go ahead and take the plunge.
This simple formula can be utilized with just about any type of situation where you want to present an issue and then offer a viable solution. Give it a try. Think of a single problem and then see where this process takes you. The results will be a pleasant surprise.
This was all about 5 P-words for all Copywritings.
3 Plans to Expand Your Business That You Don’t Want to Miss Out On!
3 Plans to Expand Your Business That You Don’t Want to Miss Out On!
1. Find Your Niche
Chances are, you already have a target audience that you are marketing your products to.
Lets face it, you’re probably looking for ways to increase your market audience and profit…or you probably wouldn’t be reading this article. Here’s the real facts… you don’t have to find a wider audience to increase you sales.
Have you noticed similar characteristics that groups within your target audience have in common?
Maybe you have a group of businessmen, a group of young mothers, and a group of retirees that frequently make purchases. That is just the set-up I’m talking about.
Pay attention to the individual characteristics of each group, and divide your advertising into similar segments, or niches. Focus on the specific needs of the group in the advertising products you put out. General advertisements are not as effective as more specific ads. Hey, we all sit up and pay attention to someone who recognizes our specific needs and desires!
2. Create A Unique Selling Point
Why should someone buy from you and not your competitor?
I hate to deal a blow to your ego, but it really has nothing to do with you , your product, or your service. Yeah, its a little self-centered, but customers are attracted by offers that point out the things that benefit THEM.
If you want to stand out from the crowd, create a unique selling proposition that stresses the benefits the customers will receive from doing business with you. Will they get faster service? Go ahead and dramatize it, but keep the customer at the focus…”Get free overnight delivery!” Hey, it tells the customer…you get quick service and a discount on shipping. Two definite benefits in one statement.
Don’t go out on a limb to create new products and services to get attention. Just, add a special benefit to the ones you already have… maybe it’s quicker service. The most effective things to emphasize are benefits that your competition cannot or is not willing to give.
3. Offer Your Way To Greater Profits
How many times have you began manhunting?
Sure, as a marketer you scrounge and search for brand new or ancient methods of drawing brand new faces to your place of business. The fact of the matter is that you don’t have to find new customers for your sales to grow.
No, in fact you can take the current business you have and send your profits to the moon with one easy technique… make an offer.
Greet every sale with an offer of an item that is related to the purchase. The offered product doesn’t even have to be yours.
The Internet is wonderful for affiliate marketers who can make great profits selling the material of others.
Making your business grow doesn’t have to be a stressful, backbreaking or frantic process. Simply implement these three strategies, and watch it boom!
This was all about 3 Plans to Expand Your Business That You Don’t Want to Miss Out On!
Social Networking Settings For You
How you would like to meet and communicate with other Internet users, especially ones that share the same views and beliefs as you do? When it comes to easily finding and communicating online with other Internet users, social networking sites are, perhaps, the best way to go.
Social Networking Settings For You
If you are interested in joining a social networking website, the first thing that you will need to do is find a network to join. You can easily find a number of networks by performing a standard Internet search. For the best search results, you may want to search with the words social networking or social networking websites. In your search, it is likely that that you come up with a fairly large number of different networking sites. Popular sites that may be included in your search results may include, but will not be limited to, MySpace, Orkut, Yahoo! 360, FriendFinder, FriendWise, Facebook, and Classmates.
Once you have made the decision to join a particular social networking website, whether or not it is one of the ones mentioned above, you will need to need to register with the site. Even free networking communities require that you go through the registration process. Once you are registered, you should be able to start communicating with other community members. Before you start communicating, you may need to develop your online profile or profile page, depending on the networking site in question. Although it may seem easy enough to create a profile, there are many Internet users who are unsure exactly what they should and should not include.
Perhaps, one of the most important things to include in your online website is your picture. While a personal picture is optional, it is ideal. Many Internet users enjoy taking to someone that they can see in their minds, without a picture this is difficult. If you are looking to use social networking websites just to meet new friends you may not necessarily need to post a private picture, but you may need to if you are looking to find love online. When it comes to Internet dating, many individuals will not even view an online profile if a picture is not included.
In addition to your photograph, you may want to include your name. Now, when it comes to your name, you need to be cautious. You are advised against giving your full name, especially if your profile or profile page contains a personal photograph of you. In addition to your name, you may want to put down your location. As with your name it is important to display caution. Your picture, your address, and your full name can be dangerous, especially if it falls into the wrong hands. As much as you would like to fill your social networking profiles with personal information, you are advised to think about your safety before anything else.
You may also want to include information on yourself. This information may include your hobbies, issues that are important to do, your likes, and your dislikes. With many social networking websites, including MySpace, you will find that there are preset profile fields for this information. In addition to preset questions or categories on your likes and dislikes, you may also find additional information, including fun questionnaires. Many social networking websites will ask that you describe your favorite color, your goals in life, your most embarrassing moment, and so on. As with your other personal information, it is important to stay as vague and possible and not use any full names, especially real ones.
By keeping the above mentioned points in mind, you should not only be able to create an online social networking profile that is filled with valuable information, but you can do so while staying safe at the same time. Your safety on the Internet is in your hands, that is why it is important to think about safety, as well as Internet popularity.
This was all about Social Networking Settings For You.
Sell It With Copy
Whats just as important as the quality of your product and the organization of the site its located on? The copy that sells it, of course!
Consider your copy the same way youd consider yourself before going on an interview for a job. Youd be clean, youd look professional, and you might even rehearse a little bit about what you were going to say. Your copy should present itself like its going in for an interview as well this is your business speaking for itself, after all!
What are the cornerstones of good copy? Well, lets start off with the obvious good copy is first and foremost well organized and free of grammatical errors. If your copy is hard to read and misspelled, it looks unprofessional which sets off red flags in the mind of your customers. Dont let the incorrect usage of semicolons drive away potential revenue. Also, if nothing else, be sure to run everything through spellchecker before putting it up.
But if you want your copy to truly pop, youll need to do more than make sure that you cross your Ts and dot your Is. Good copy can accurately describe the product or services that you sell, as well as inform the customer why your product and services are better than whats offered by the competition. It paints you, the seller, as credible and honest, and it adds a touch of urgency to the transaction, convincing the customer that its in his/her best interest to make a purchase as soon as possible. Good copy is convincing, but not overbearing.
There are two obvious ways to go about getting good copy for your online business. The first is writing it yourself. The second is outsourcing. The first is definitely the cheaper way to go, and even if you are utterly incapable of designing a website, its likely that you know how to work a word processor and use spellchecker. You could write your own copy very persuasively and well.
But this is another area in which potential online business owners should not scrimp. Be honest with yourself. Will you be able to represent your services and products to the extent they deserve – and need to be represented in order to be profitable with your writing abilities?
Many people opt to outsource their copy just as they outsource their web design. Just as there are people who have dedicated themselves to the art of making web pages, there are those who make a living out of writing the copy that fills these pages. Many of these places are also versed in writing copy that will make your website appear higher in search engine rankings, which is a worthy consideration as well.
Either way, be sure not to forget about spellchecker.
This was all about Sell It With Copy.
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